Distinguished - Provides a comprehensive executive summary that clearly addresses the project’s viability and includes a thorough description of the venture with emphasis on the unique characteristics and important aspects.

Proficient - Provides an executive summary that addresses the project’s viability and includes a description of the venture with emphasis on the unique characteristics and important aspects. The summary is slightly underdeveloped.

Basic - Provides a partial executive summary that somewhat addresses the project’s viability and includes a vague description of the venture with emphasis on the general characteristics and important aspects. The summary is underdeveloped.

Below Expectations - Attempts to provide an executive summary that addresses the project’s viability; however, the summary does not include a description of the venture with emphasis on the characteristics and important aspects, and is severely underdeveloped.

Non-Performance - The executive summary is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly explains the mission and vision statements and fully addresses the direction of the business.

Proficient - Explains the mission and vision statemensts and addresses the direction of the business. Minor details are missing.

Basic - Partially explains the mission and vision statement and somewhat addresses the direction of the business. Relevant details are missing.

Below Expectations - Attempts to explain the mission and vision statements; however, may not address the direction of the business. Significant details are missing.

Non-Performance - The explanation of the mission and vision statement is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly describes the business history as well as the industry and the value to consumers. Effectively utilizes vocabulary and course concepts from the text and/or additional scholarly sources.

Proficient - Describes the business history as well as the industry and the value to consumers. Sufficiently utilizes vocabulary and course concepts from the text and/or additional scholarly sources, but the description is slightly underdeveloped.

Basic - Vaguely describes the business history as well as the industry and the value to consumers. Somewhat utilizes vocabulary and course concepts from the text and/or additional scholarly sources, and the description is underdeveloped.

Below Expectations - Attempts to describe the business history as well as the industry and the value to consumers; however, vocabulary and course concepts are not utilized, and the description is significantly underdeveloped.

Non-Performance - The description of the business history is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Clearly and comprehensively creates a marketing component and thoroughly addresses the research analysis and marketing strategy.

Proficient - Creates a marketing component and addresses the research analysis and marketing strategy. Minor details are missing or unclear.

Basic - Creates a partial marketing component and somewhat addresses research analysis and marketing strategy. Relevant details are missing or unclear.

Below Expectations - Attempts to create a marketing component and address research analysis and marketing strategy; however, significant details are missing or unclear.

Non-Performance - The marketing component is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly outlines the research design and development and fully includes developmental and technical research leading to the design of the product.

Proficient - Outlines the research design and development and includes developmental and technical research leading to the design of the product. The outline is slightly underdeveloped.

Basic - Partially outlines the research design and development and somewhat includes developmental and technical research leading to the design of the product. The outline is underdeveloped.

Below Expectations - Attempts to outline the research design and development; however, the outline does not include developmental and technical research leading to the design of the product and is significantly underdeveloped.

Non-Performance - The outline of the research design and development is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Fully explains the operations segment of the business by clearly focusing on the location, product facilities, and types of equipment required.

Proficient - Explains the operations segment of the business by focusing on the location, product facilities, and types of equipment required. The explanation is slightly underdeveloped or unclear.

Basic - Vaguely explains the operations segment of the business by somewhat focusing on location, product facilities, and types of equipment required. The explanation is underdeveloped and/or unclear.

Below Expectations - Attempts to explain the operations segment of the business; however, the explanation does not focus on the location, product facilities, or types of equipment required and is significantly underdeveloped and unclear.

Non-Performance - The explanation of the operations segment of the business is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively explains the management perspectives by thoroughly addressing the key employees, methods of compensation, and outside advisors.

Proficient - Explains the management perspectives by addressing the key employees, methods of compensation, and outside advisors. The explanation is slightly underdeveloped.

Basic - Briefly explains the management perspectives by somewhat addressing the key employees, methods of compensation, and outside advisors. The explanation is underdeveloped.

Below Expectations - Attempts to explain the management perspectives; however, the explanation does not address the key employees, methods of compensation, and outside advisors and is significantly underdeveloped.

Non-Performance - The explanation of management perspectives is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Gives a thorough example of two critical risks by identifying potential problems and alternative courses of actions and accurately calculates the forecasting or revenue projections. The income statement, balance sheet, and cash flow are included and clearly labeled with relevant headings.

Proficient - Gives an example of two critical risks by identifying potential problems and alternative courses of action and calculates forecasting or revenue projections. The income statement, balance sheet, and cash flow are included and labeled with headings. Minor details are missing or inaccurate.

Basic - Gives a limited example of two critical risks by identifying potential problems and alternative courses of action and calculates forecasting or revenue projections. The income statement, balance sheet, and cash flow are included without headings. Relevant details are missing and inaccurate.

Below Expectations - Attempts to give an example of two critical risks by identifying potential problems and alternative courses of action and calculate forecasting or revenue projections; however, the income statement, balance sheet, or cash flow are not included. Significant details are missing and inaccurate.

Non-Performance - The example of two critical risks and the calculation of forecasting or revenue projections are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Comprehensively describes the long-term success plan and conclusively projects how long-term plans will benefit entrepreneurs. Adeptly determines the milestone schedule, fully including the objectives and their deadlines and accurately creates the appendices.

Proficient - Describes the long-term success plan and projects how long-term plans will benefit entrepreneurs. Determines the milestone schedule, including the objectives and their deadlines and creates the appendices. Minor details are missing or inaccurate.

Basic - Vaguely describes the long-term success plan and somewhat projects how long term plan will benefit entrepreneurs. Determines the milestone, including some objectives and their deadlines and creates the appendicies. Relevant details are missing and/or inaccurate.

Below Expectations - Attempts to describe the long-term success plan, project how long-term plans will benefit entrepreneurs, determine the milestone schedule, and create the appendices; however, the description does not include any objectives and their deadlines, and significant details are missing and inaccurate.

Non-Performance - The description of the long-term success plan, the projection of how long-term plans will benefit entrepreneurs, the milestones, and the appendices are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Autonomously synthesizes or draws conclusions by combining examples, facts, or theories from multiple disciplines.

Proficient - Autonomously correlates examples, facts, or theories from multiple disciplines.

Basic - Attempts to correlate examples, facts, or theories from multiple disciplines.

Below Expectations - When prompted, displays inconsistent examples, facts, or theories from multiple disciplines.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Adapts and employs, independently, skills, abilities, theories, or methodologies gained in one situation to new situations. Solves difficult problems or explores complex issues in original ways.

Proficient - Utilizes skills, abilities, theories, or methodologies gained in one situation to new situations, contributing to an understanding of problems or issues.

Basic - Attempts to utilize, in a basic way, skills, abilities, theories, or methodologies gained in one situation, in a new situation.

Below Expectations - Attempts to utilize, in a basic way, skills, abilities, theories, or methodologies gained in one situation in a new situation. Such attempts may be ineffective.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Creates meaningful correlations among experiences outside of the classroom to deepen understanding of field of study and to broaden own viewpoints.

Proficient - Compares life experiences and academic knowledge to distinguish differences and similarities while acknowledging perspectives other than own.

Basic - Recognizes correlation between life experiences, academic texts, and ideas perceived as similar and related to own interests.

Below Expectations - Briefly comments about connections between life experiences and academic texts.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.

Basic - Exhibits basic knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages.

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages.

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages. 

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.