Distinguished - Thoroughly describes a product or service for a new business venture and provides specific examples.

Proficient - Describes a product or service for a new venture business and provides examples. Minor details are missing.

Basic - Partially describes a product or service for a new venture business and provides limited examples. Relevant details are missing.

Below Expectations - Attempts to describe a product or service for a new venture business; however, does not provide examples, and significant details are missing.

Non-Performance - The description of a product or service for a new business is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Completely describes at least two market conditions and clearly illustrates at least two risks that affect the market. Effectively utilizes strong, relevant examples to support the description and illustration.

Proficient - Describes at least two market conditions and illustrates at least two risks that affect the market. Utilizes relevant examples to support the description and illustration, but minor details are missing or unclear.

Basic - Vaguely describes at least two market conditions and somewhat illustrates at least two risks that affect the market. Utilizes limited examples to support the description and illustration, and relevant details are missing or unclear.

Below Expectations - Attempts to describe at least two market conditions and illustrate at least two risks that affect the market; however, examples are not utilized to support the description and illustration, and significant details are missing and unclear.

Non-Performance - The description of at least two market conditions and the illustration of two risks that affect the market are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Comprehensively explains the specific actions required of a business owner when starting a new business and provides specific examples. The actions are evidently indicative of a new business owner.

Proficient - Explains the specific actions required of a business owner when starting a new business and provides examples. The actions are indicative of a new business owner, but minor details are missing.

Basic - Explains some of the actions required of a business owner when starting a new business and provides limited examples. The actions are somewhat indicative of a new business owner, and relevant details are missing.

Below Expectations - Attempts to explain the specific actions required of a business owner when starting a new business; however, may not provide examples and the actions may not be indicative of a new business owner. Significant details are missing.

Non-Performance - The explanation of the specific actions required of business owner when starting a new business venture is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Clearly and comprehensively explains in detail the issue to be considered, delivering all relevant information necessary for a full understanding.

Proficient - Clearly explains in detail the issue to be considered, delivering enough relevant information for an adequate understanding.

Basic - Briefly recognizes the issue to be considered, delivering minimal information for a basic understanding.

Below Expectations - Briefly recognizes the issue to be considered, but may not deliver additional information necessary for a basic understanding.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.

Basic - Exhibits basic knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages.

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages.

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages. 

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.