Distinguished - Completely describes the kinds of questions that McGraw-Hill might ask as part of determining the feasibility of the Primis idea and thoroughly addresses the needs of the organization, end users, IT specialists, and the groups involved in producing the finished custom books.

Proficient - Describes the kinds of questions that McGraw-Hill might ask as part of determining the feasibility of the Primis idea and addresses the needs of the organization, end users, IT specialists, and the groups involved in producing the finished custom books. Minor details are missing.

Basic - Partially describes the kinds of questions that McGraw-Hill might ask as part of determining the feasibility of the Primis idea and somewhat addresses the needs of the organization, end users, IT specialists, and the groups involved in producing the finished custom books. Relevant details are missing.

Below Expectations - Attempts to describe the kinds of questions that McGraw-Hill might ask as part of determining the feasibility of the Primis idea; however, may not address the needs of the organization, end users, IT specialists, and the groups involved in producing the finished custom books and significant details are missing.

Non-Performance - The description of the kinds of questions that McGraw-Hill might ask as part of determining the feasibility of the Primis idea is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly assesses the likelihood of implementing the system given the information the team had at the time and presents a well-crafted, logical justification.

Proficient - Assesses the likelihood of implementing the system given the information the team had at the time and presents a justification. The assessment or the justification is slightly underdeveloped.

Basic - Partially assesses the likelihood of implementing the system given the information the team had at the time and presents a limited justification. The assessment or justification is underdeveloped.

Below Expectations - Attempts to assess the likelihood of implementing the system given the information the team had at the time and present a justification; however, the assessment and the justification are significantly underdeveloped.

Non-Performance - The assessment of the likelihood of implementing the system given the information the team had at the time and the justification are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Provides a comprehensive evaluation of which advantages were driving the development of the Primis system for McGraw-Hill. Effectively applies vocabulary and course concepts from the text and/or additional professional or scholarly sources.

Proficient - Provides an evaluation of which advantages were driving the development of the Primis system for McGraw-Hill. Applies vocabulary and course concepts from the text and/or additional professional or scholarly sources, but minor details are missing.

Basic - Provides a limited evaluation of which advantages were driving the development of the Primis system for McGraw-Hill. Partially applies vocabulary and course concepts from the text and/or additional professional or scholarly sources, and relevant details are missing.

Below Expectations - Attempts to provide an evaluation of which advantages were driving the development of the Primis system for McGraw-Hill; however, vocabulary and course concepts from the text and/or additional professional or scholarly sources are not applied, and significant details are missing.

Non-Performance - The evaluation of which advantages were driving the development of the Primis for McGraw-Hill is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly describes how the Primis system design managed customer perceptions that products or services are solutions to their problems.

Proficient - Describes how the Primis system design managed customer perceptions that products or services are solutions to their problems. Minor details are missing.

Basic - Vaguely describes how the Primis system design managed customer perceptions that products or services are solutions to their problems. Relevant details are missing.

Below Expectations - Attempts to describe how the Primis system design managed customer perceptions that products or services are solutions to their problems; however, significant details are missing.

Non-Performance - The description of how the Primis system design managed customer perceptions that products/services are solutions to their problems is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Provides an accurate and comprehensive assessment of whether prototyping would have helped the Primis team and crafts an effective justification that supports the assessment.

Proficient - Provides an assessment of whether prototyping would have helped the Primis team and crafts a justification that supports the assessment. Minor details from the assessment or justification are either missing or inaccurate.

Basic - Provides a partial assessment of whether prototyping would have helped the Primis team and crafts a limited justification that supports the assessment. Relevant details from the assessment or justification are missing and/or inaccurate.

Below Expectations - Attempts to provide an assessment of whether prototyping would have helped the Primis team and craft a justification that supports the assessment; however, significant details from the assessment and justification are missing and inaccurate.

Non-Performance - The assessment of whether prototyping would have helped the Primis team and the justification for the response are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Offers a comprehensive conclusion of why it was important to consider the relationship of Primis to other back-end systems at McGraw-Hill. Effectively applies vocabulary and course concepts from the text and/or additional scholarly or professional sources.

Proficient - Offers a conclusion of why it was important to consider the relationship of Primis to other back-end systems at McGraw-Hill. Applies vocabulary and course concepts from the text and/or additional scholarly or professional sources, but minor details are missing.

Basic - Offers a partial conclusion of why it was important to consider the relationship of Primis to other back-end systems at McGraw-Hill. Somewhat applies vocabulary and course concepts from the text and/or additional scholarly or professional sources, and relevant details are missing.

Below Expectations - Attempts to offer a conclusion of why it was important to consider the relationship of Primis to other back-end systems at McGraw-Hill; however, vocabulary and course concepts from the text and/or additional scholarly or professional sources are not applied, and significant details are missing.

Non-Performance - The conclusion of why it was important to consider the relationship of Primis to other bank-end systems at McGraw-Hill is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Clearly and comprehensively explains and defends what would have been done differently as the project manager for Primis.

Proficient - Explains and defends what would have been done differently as the project manager for Primis. The explanation or defense is either unclear or missing minor details.

Basic - Vaguely explains and defends what would have been done differently as the project manager for Primis. The explanation or defense is unclear and/or missing relevant details.

Below Expectations - Attempts to explain and defend what would been have done differently as the project manager for Primis; however, the explanation and defense are unclear, and significant details are missing.

Non-Performance - The explanation and defense of what would have been done differently as the project manager for Primis are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Thoroughly explains the criteria for determining content to add to the database and clearly describes how revising textbooks every few years would affect the contents in the Primis database.

Proficient - Explains the criteria for determining content to add to the database and describes how revising textbooks every few years would affect the contents in the Primis database. The explanation or description is unclear or missing minor elements.

Basic - Briefly explains the criteria for determining content to add to the database and/or minimally describes how revising textbooks every few years would affect the contents in the Primis database. The explanation or description is unclear and/or missing relevant elements.

Below Expectations - Attempts to explain the criteria for determining content to add to the database and describe how revising textbooks every few years would affect the contents in the Primis database; however, the explanation and description are unclear and missing significant elements.

Non-Performance - The explanation of the criteria for determining content to add to the database and the description of how revising textbooks every few years would affect the contents in the Primis database are either nonexistent or lack the components described in the assignment instructions.

Distinguished - The paper is logically organized with a well-written introduction, thesis statement, and conclusion.

Proficient - The paper is logically organized with an introduction, thesis statement, and conclusion. One of these requires improvement.

Basic - The paper is organized with an introduction, thesis statement, and conclusion. One or more of the introduction, thesis statement, and/or conclusion require improvement.

Below Expectations - The paper is loosely organized with an introduction, thesis statement, and conclusion. The introduction, thesis statement, and/or conclusion require much improvement.

Non-Performance - The introduction, thesis statement, and conclusion are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Develops a logical, consistent plan to solve a problem, identifies consequences of the solution, and can clearly communicate the reason for choosing the solution.

Proficient - Carefully chooses among alternatives, and develops a logical, consistent approach to problem solving.

Basic - Takes into account and eliminates less acceptable approaches to problem solving.

Below Expectations - Takes into account a single approach and uses the approach to problem solving.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Clearly and comprehensively explains in detail the issue to be considered, delivering all relevant information necessary for a full understanding.

Proficient - Clearly explains in detail the issue to be considered, delivering enough relevant information for an adequate understanding.

Basic - Briefly recognizes the issue to be considered, delivering minimal information for a basic understanding.

Below Expectations - Briefly recognizes the issue to be considered, but may not deliver additional information necessary for a basic understanding.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Autonomously synthesizes or draws conclusions by combining examples, facts, or theories from multiple disciplines.

Proficient - Autonomously correlates examples, facts, or theories from multiple disciplines.

Basic - Attempts to correlate examples, facts, or theories from multiple disciplines.

Below Expectations - When prompted, displays inconsistent examples, facts, or theories from multiple disciplines.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.

Basic - Exhibits basic knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages.

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages.

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages. 

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.