SRV301.W2A1.10.2013

Description:


Total Possible Score: 11.00

Describes the Selected Company’s Service Design

Total: 2.00

Distinguished - Provides a thorough description of the company’s service design.

Proficient - Provides a description of the company’s service design. Minor details are missing.

Basic - Provides a limited description of the company’s service design. Relevant details are missing.

Below Expectations - Attempts to describe the company’s service design, but the content is missing key elements required for the assignment, and/or significant details are missing.

Non-Performance - The company’s description about its service design is either nonexistent or lacks the components described in the assignment instructions.


Concludes Whether the Selected Company’s Service Design is Effective

Total: 3.00

Distinguished - Concludes whether the company’s service design is effective. The discussion is supported with relevant scholarly sources and examples. 

Proficient - Concludes whether the company’s service design is effective. The discussion is supported with scholarly sources and examples. The conclusion is slightly underdeveloped.

Basic - Vaguely concludes whether the company’s service design is effective. The discussion is supported by few scholarly sources and limited examples. The conclusion is underdeveloped. 

Below Expectations - Attempts to conclude whether the selected company’s service design is effective; however, scholarly sources are not used, lacks sufficient examples, and/or is significantly underdeveloped.

Non-Performance - The conclusion of the company’s service design effectiveness is either nonexistent or lacks the components described in the assignment instructions.


Evaluates How the Company Applies the Five Dimensions of Service Quality to Its Business

Total: 4.00

Distinguished - Provides a comprehensive evaluation of how the company applies the five dimensions of service quality to its business. The evaluation is supported with relevant scholarly sources. 

Proficient - Provides an evaluation of how the company applies the five dimensions of service quality to its business. The evaluation is supported with scholarly sources. Minor details are missing.

Basic - Provides a limited evaluation of how the company applies the five dimensions of service quality to its business. The evaluation is somewhat supported with scholarly sources. Relevant details are missing.

Below Expectations - Provides a limited evaluation of how the company applies the five dimensions of service quality to its business. The evaluation lacks sufficient examples and scholarly sources. Significant details are missing.

Non-Performance - The evaluation of how the company applies the five dimensions of service quality to its business is either nonexistent or lacks the components described in the assignment instructions.


Critical Thinking: Explanation of Issues

Total: 0.35

Distinguished - Clearly and comprehensively explains in detail the issue to be considered, delivering all relevant information necessary for a full understanding.

Proficient - Clearly explains in detail the issue to be considered, delivering enough relevant information for an adequate understanding.

Basic - Briefly recognizes the issue to be considered, delivering minimal information for a basic understanding.

Below Expectations - Briefly recognizes the issue to be considered, but may not deliver additional information necessary for a basic understanding.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.


Integrative Learning: Connections to Experience

Total: 0.35

Distinguished - Creates meaningful correlations among experiences outside of the classroom to deepen understanding of field of study and to broaden own viewpoints.

Proficient - Compares life experiences and academic knowledge to distinguish differences and similarities while acknowledging perspectives other than own.

Basic - Recognizes correlation between life experiences, academic texts, and ideas perceived as similar and related to own interests.

Below Expectations - Briefly comments about connections between life experiences and academic texts.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.


Reading: Analysis

Total: 0.30

Distinguished - Appraises tactics for relating ideas, text structure, or other textual features in order to gain knowledge or insight within and across texts and disciplines.

Proficient - Recognizes connections among ideas, text structure, or other textual features, to analyze how they support a sophisticated understanding of the text as a whole.

Basic - Recognizes the connections among portions of a text in considering how these connections contribute to a fundamental understanding of the text as a whole.

Below Expectations - Makes an effort to recognize portions of a text as needed to respond to inquiries posed in the assignment.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.


Written Communication: Control of Syntax and Mechanics

Total: 0.25

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.


Written Communications: APA Formatting

Total: 0.25

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits basic knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.


Written Communication: Page Requirement

Total: 0.25

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.


Written Communication: Resource Requirement

Total: 0.25

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.