Distinguished - Creates a title slide that includes student’s name, instructor’s name, assignment title, and the date.

Proficient - Creates a title slide that includes student’s name, instructor’s name, assignment title, and the date. One of the elements is missing.

Basic - Creates a title slide that includes student’s name, instructor’s name, assignment title, and the date. Two of the elements are missing.

Below Expectations - Creates a title slide that includes student’s name, instructor’s name, assignment title, and the date. Three of the elements are missing.

Non-Performance - The title slide that includes student’s name, instructor’s name, assignment title, and the date is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Clearly and thoroughly but concisely describes intended career or career-related product or service for promotion.

Proficient - Describes intended career or career-related product or service for promotion. Minor details are missing or slightly unclear.

Basic - Partially describes intended career or career-related product or service for promotion. Relevant details are missing and/or unclear.

Below Expectations - Attempts to describe intended career or career-related product or service for promotion; however, the description is not concise, and/or significant details are missing and unclear.

Non-Performance - The description of the intended career or career-related product or service for promotion. is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Selects one social media platform, and fully explains how the selected social media platform can be used to promote future career field or career-related product or service. 

Proficient - Selects one social media platform, and explains how the selected social media platform can be used to promote future career field or career-related product or service. Minor details are missing. 

Basic - Selects one social media platform, and somewhat explains how the selected social media platform can be used to promote future career field or career-related product or service. Relevant details are missing. 

Below Expectations - Attempts to select one social media platform and explain how the selected social media platform can be used to promote future career field or career-related product or service; however, the selected platform is not a social media platform, and/or significant details are missing. 

Non-Performance - The selection of one social media platform and explanation of how the selected social media platform can be used to promote future career field or career-related product or service are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Thoroughly describes at least two potential benefits of using social media to promote one’s self in a future career field or career-related product or service

Proficient - Describes at least two potential benefits of using social media to promote one’s self in a future career field or career-related product or service. Minor details are missing.

Basic - Partially describes at least two potential benefits of using social media to promote one’s self in a future career field or career-related product or service. Relevant details are missing.

Below Expectations - Attempts to describe potential benefits of using social media to promote one’s self in a future career field or career-related product or service; however, only one potential benefit is described, and/or significant details are missing.

Non-Performance - The description of at least two potential benefits of using social media to promote one’s self in a future career field or career-related product or service is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly discusses at least two potential concerns or challenges related to using social media to promote professional goals and how to address them.

Proficient - Discusses at least two potential concerns or challenges related to using social media to promote professional goals and how to address them. Minor details are missing.

Basic - Minimally discusses at least two potential concerns or challenges related to using social media to promote professional goals and how to address them. Relevant details are missing.

Below Expectations - Attempts to discuss at least two potential concerns or challenges related to using social media to promote professional goals and how to address them; however, only one potential concern or challenge is discussed, and/or significant details are missing.

Non-Performance - The discussion of at least two potential concerns or challenges related to using social media to promote professional goals and how to address them is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the presentation is equivalent to the required number of correctly formatted slides. 

Proficient - The length of the presentation is nearly equivalent to the required number of correctly formatted slides. 

Basic - The length of the presentation is equivalent to at least three quarters of the required number of correctly formatted slides.

Below Expectations - The length of the presentation is equivalent to at least one half of the required number of correctly formatted slides.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.