Distinguished - Comprehensively assesses the problem or opportunity identified for the business.

Proficient - Assesses the problem or opportunity identified for the business. Minor details are missing.

Basic - Partially assesses the problem or opportunity identified for the business. Relevant details are missing.

Below Expectations - Attempts to assess the problem or opportunity identified for the business; however, significant details are missing.

Non-Performance - The assessment of the problem or opportunity identified for the business is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly describes the solutions proposed for addressing the opportunity.

Proficient - Describes the solutions proposed for addressing the opportunity. Minor details are missing.

Basic - Partially describes the solutions proposed for addressing the opportunity. Relevant details are missing.

Below Expectations - Attempts to describe the solutions proposed for addressing the opportunity; however, significant details are missing.

Non-Performance - The description of the solutions proposed for addressing the opportunity is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly identifies the design of the business model for the venture.

Proficient - Identifies the design of the business model for the venture. Minor details are missing or incomplete.

Basic - Partially identifies the design of the business model for the venture. Relevant details are missing.

Below Expectations - Attempts to identify the design of the business model for the venture; however, significant details are missing.

Non-Performance - The identification of the design of the business model for the venture is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly and clearly determines the customer value proposition of the business.

Proficient - Determines the customer value proposition of the business. Minor details are missing or slightly unclear.

Basic - Partially determines the customer value proposition of the business. Relevant details are missing and/or unclear.

Below Expectations - Attempts to determine the customer value proposition of the business; however, significant detail are missing and unclear.

Non-Performance - The determination of the customer value proposition of the business, is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly and clearly evaluates the revenue model to be used to manage the business.

Proficient - Evaluates the revenue model to be used to manage the business. Minor details are missing or slightly unclear.

Basic - Partially evaluates the revenue model to be used to manage the business. Relevant details are missing and/or unclear.

Below Expectations - Attempts to evaluate the revenue model to be used to manage the business; however, significant details are missing and unclear.

Non-Performance - The evaluation of the revenue model to be used to manage the business is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly analyzes the implementation strategies to be developed for launching the venture.

Proficient - Analyzes the implementation strategies to be developed for launching the venture. The analysis is slightly underdeveloped.

Basic - Partially analyzes the implementation strategies to be developed for launching the venture. The analysis is underdeveloped.

Below Expectations - Attempts to analyze the implementation strategies to be developed for launching the venture; however, the analysis is significantly underdeveloped.

Non-Performance - The analysis of the implementation strategies to be developed for launching the venture is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly examines the considerations for assessing the value of the proposed products.

Proficient - Examines the considerations for assessing the value of the proposed products. Minor details are missing.

Basic - Partially examines the considerations for assessing the value of the proposed products. Relevant details are missing.

Below Expectations - Attempts to examine the considerations for assessing the value of the proposed products; however, significant details are missing.

Non-Performance - The examination of the considerations for assessing the value of the proposed products is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively summarizes overall assessment of the viability of the business venture.

Proficient - Summarizes overall assessment of the viability of the business venture. The summary is slightly underdeveloped.

Basic - Partially summarizes overall assessment of the viability of the business venture. The summary is underdeveloped.

Below Expectations - Attempts to summarize overall assessment of the viability of the business venture; however, the summary is significantly underdeveloped.

Non-Performance - The summary of the overall assessment of the viability of the business venture is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.