Distinguished - Fully describes the organization’s history and its four P's (Product, Price, Place, and Promotion).

Proficient - Describes the organization’s history and its four P's (Product, Price, Place, and Promotion). Minor details are missing.

Basic - Partially describes the organization and its four P's (Product, Price, Place, and Promotion). Relevant details are missing.

Below Expectations - Attempts to describe the organization and its four P's (Product, Price, Place, and Promotion); however, significant details are missing.

Non-Performance - The description of the organization’s history and its four P's (Product, Price, Place, and Promotion) is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively examines the company’s mission statement, and thoroughly assesses its impact on the organization’s activities.

Proficient - Examines the company’s mission statement, and assesses its impact on the organization’s activities. The examination and assessment are slightly underdeveloped.

Basic - Partially examines the company’s mission statement, and minimally assesses its impact on the organization’s activities. The examination and assessment are underdeveloped.

Below Expectations - Attempts to examine the company’s mission statement and assess its impact on the organization’s activities; however, the examination and assessment are significantly underdeveloped.

Non-Performance - The examination of the company’s mission statement and assessment of its impact on the organization’s activities are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Comprehensively explains the current situation of the organization in the market (industry, market, and general environment analysis).

Proficient - Explains the current situation of the organization in the market (industry, market, and general environment analysis). The explanation is slightly underdeveloped.

Basic - Partially explains the current situation of the organization in the market (industry, market, and general environment analysis). The explanation is underdeveloped.

Below Expectations - Attempts to explain the current situation of the organization in the market (industry, market, and general environment analysis); however, the explanation is significantly underdeveloped.

Non-Performance - The explanation of the current situation of the organization in the market is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively evaluates the SWOT analysis to highlight areas that offer opportunities for change, and fully addresses contingencies. The evaluation is fully supported with scholarly sources.

Proficient - Evaluates the SWOT analysis to highlight areas that offer opportunities for change, and mostly addresses contingencies. The evaluation is supported with scholarly sources but slightly underdeveloped.

Basic - Partially evaluates the SWOT analysis to highlight areas that offer opportunities for change, and somewhat addresses contingencies. The evaluation is minimally supported with scholarly sources and/or underdeveloped.

Below Expectations - Attempts to evaluate the SWOT analysis to highlight areas that offer opportunities for change and address contingencies; however, the evaluation is not supported with scholarly sources and significantly underdeveloped.

Non-Performance - The evaluation of the SWOT analysis to highlight areas that offer opportunities for change and address of contingencies are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Comprehensively evaluates the degree to which the results of the environmental scan and Porter’s five forces aid in conceptualizing the company’s competitive position in its marketplace. The evaluation is fully supported with scholarly sources.

Proficient - Evaluates the degree to which the results of the environmental scan and Porter’s five forces aid in conceptualizing the company’s competitive position in its marketplace. The evaluation is supported with scholarly sources but slightly underdeveloped.

Basic - Partially evaluates the degree to which the results of the environmental scan and Porter’s five forces aid in conceptualizing the company’s competitive position in its marketplace. The evaluation is minimally supported with scholarly sources and/or underdeveloped.

Below Expectations - Attempts to evaluate the degree to which the results of the environmental scan and Porter’s five forces aid in conceptualizing the company’s competitive position in its marketplace; however, the evaluation is not supported with scholarly sources and significantly underdeveloped.

Non-Performance - The evaluation of the degree to which the results of the environmental scan and Porter’s five forces aid in conceptualizing the company’s competitive position in its marketplace is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly assesses the company’s international performance in light of cultural barriers, monetary exchange rates, and political instability.

Proficient - Assesses the company’s international performance in light of cultural barriers, monetary exchange rates, and political instability. Minor details are missing.

Basic - Partially assesses the company’s international performance in light of cultural barriers, monetary exchange rates, and political instability. Relevant details are missing.

Below Expectations - Attempts to assess the company’s international performance in light of cultural barriers, monetary exchange rates, and political instability; however, significant details are missing.

Non-Performance - The assessment of the company’s international performance in light of cultural barriers, monetary exchange rates, and political instability is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively assesses the financial performance and condition of the organization. The assessment is fully supported by relevant scholarly sources.

Proficient - Assesses the financial performance and condition of the organization. The assessment is supported with scholarly sources but slightly underdeveloped.

Basic - Partially assesses the financial performance and condition of the organization. The assessment is minimally supported with scholarly sources and/or underdeveloped.

Below Expectations - Attempts to assess the financial performance and condition of the organization; however, the assessment is not supported with scholarly sources and significantly underdeveloped.

Non-Performance - The assessment of the financial performance and condition of the organization is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Fully evaluates the company’s operational budget through the use of profitability ratios and key performance indicators.

Proficient - Evaluates the company’s operational budget through the use of profitability ratios and key performance indicators. Minor details are missing.

Basic - Minimally evaluates the company’s operational budget through the use of profitability ratios and key performance indicators. Relevant details are missing.

Below Expectations - Attempts to evaluate the company’s operational budget through the use of profitability ratios and key performance indicators; however, significant details are missing.

Non-Performance - The evaluation of the company’s operational budget through the use of profitability ratios and key performance indicators is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Recommends a thorough, feasible, and effective organizational structure in terms of organizational design.

Proficient - Recommends an effective organizational structure in terms of organizational design. Minor details are missing.

Basic - Recommends an effective organizational structure in terms of organizational design. Relevant details are missing.

Below Expectations - Attempts to recommend an organizational structure in terms of organizational design; however, significant details are missing and/or the design may contain errors.

Non-Performance - The organizational structure is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively assesses the impact of the strategic plan on the organizational culture. The assessment is fully supported by relevant scholarly sources.

Proficient - Assesses the impact of the strategic plan on the organizational culture. The assessment is supported with scholarly sources but slightly underdeveloped.

Basic - Partially assesses the impact of the strategic plan on the organizational culture. The assessment is minimally supported with scholarly sources and/or underdeveloped.

Below Expectations - Attempts to assess the impact of the strategic plan on the organizational culture; however, the assessment is not supported with scholarly sources and/or significantly underdeveloped.

Non-Performance - The assessment of the impact of the strategic plan on the organizational culture is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Creates appropriate  measurable core strategic goals for each of the three to four areas addressed from the SWOT analysis, fully addressing any contingencies associated with the recommended strategies and prioritizing them according to ease of achievement and time to completion.

Proficient - Creates appropriate measurable core strategic goals for each of the three to four areas addressed from the SWOT analysis, addressing any contingencies associated with the recommended strategies and prioritizing them according to ease of achievement and time to completion. Minor details are missing.

Basic - Creates appropriate measurable core strategic goals for each of the three to four areas addressed from the SWOT analysis, somewhat addressing any contingencies associated with the recommended strategies and prioritizing them according to ease of achievement and time to completion. Relevant details are missing.

Below Expectations - Attempts to create appropriate measurable core strategic goals for each of the three to four areas addressed from the SWOT analysis; however, contingencies associated with the recommended strategies and prioritizing them according to ease of achievement and time to completion are not entirely considered, and significant details are missing.

Non-Performance - The measureable core strategic goals for each of the areas addressed from the SWOT analysis are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Fully recommends marketing positions and opportunities for growth.

Proficient - Recommends marketing positions and opportunities for growth. Minor details are missing.

Basic - Minimally recommends marketing positions and opportunities for growth. Relevant details are missing.

Below Expectations - Attempts to recommend marketing positions and opportunities for growth; however, significant details are missing.

Non-Performance - The recommended marketing positions and opportunities for growth are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Thoroughly explains plans to measure the success of the strategic plan. The explanation is fully supported by relevant scholarly sources.

Proficient - Explains plans to measure the success of the strategic plan. The explanation is supported with scholarly sources but slightly underdeveloped.

Basic - Partially explains plans to measure the success of the strategic plan. The explanation is minimally supported with scholarly sources and/or underdeveloped.

Below Expectations - Attempts to explain plans to measure the success of the strategic plan; however, the explanation is not supported with scholarly sources and significantly underdeveloped.

Non-Performance - The explanation of plans to measure the success of the strategic plan is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.