Distinguished - Clearly states how the mission statement provides guidance for the selected company’s organizational activities.

Proficient - Somewhat states how the mission statement provides guidance for the selected company’s organizational activities. Minor details are missing or slightly unclear.

Basic - Minimally states how the mission statement provides guidance for the selected company’s organizational activities. Relevant details are missing and/or unclear.

Below Expectations - Attempts to state how the mission statement provides guidance for the selected company’s organizational activities; however, significant details are missing and entirely unclear.

Non-Performance - The statement of how the mission statement provides guidance for the selected company’s organizational activities is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively evaluates the selected company’s mission using the questions posed in the Hull article and readings.

Proficient - Evaluates the selected company’s mission using the questions posed in the Hull article and readings. Minor details are missing.

Basic - Somewhat evaluates the selected company’s mission using the questions posed in the Hull article and readings. Relevant details are missing.

Below Expectations - Attempts to evaluate the selected company’s mission using the questions posed in the Hull article and readings; however, significant details are missing.

Non-Performance - The evaluation of the selected company’s mission is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Rates the selected company’s mission statement on a five-star scale, and thoroughly explains one’s rationale for the rating.

Proficient - Rates the selected company’s mission statement on a five-star scale, and explains one’s rationale for the rating.

Basic - Rates the selected company’s mission statement on a five-star scale, and minimally explains one’s rationale for the rating.

Below Expectations - Rates the selected company’s mission statement on a five-star scale, and attempts to explain one’s rationale for the rating; however, the explanation is significantly underdeveloped.

Non-Performance - The mission statement rating and explanation of the rationale are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Rewrites the mission statement so that it fully addresses the questions posed in the Hull article and forms a complete mission statement.

Proficient - Rewrites the mission statement so that it mostly addresses the questions posed in the Hull article and forms a complete mission statement. Minor details are missing.

Basic - Rewrites the mission statement so that it somewhat addresses the questions posed in the Hull article and forms a complete mission statement. Relevant details are missing.

Below Expectations - Rewrites the mission statement so that it minimally addresses the questions posed in the Hull article; however, the mission statement is incomplete, and significant details are missing.

Non-Performance - The rewritten mission statement is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.