Distinguished - Thoroughly describes the company’s history, products, and major competitors.

Proficient - Describes the company’s history, products, and major competitors. Minor details are missing.

Basic - Partially describes the company’s history, products, and major competitors. Relevant details are missing.

Below Expectations - Attempts to describe the company’s history, products, and major competitors; however, significant details are missing.

Non-Performance - The description of the company’s history, products, and major competitors is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively assesses the financial performance and condition of the organization. The assessment is fully supported with scholarly sources.

Proficient - Assesses the financial performance and condition of the organization. The assessment is supported with scholarly sources. Minor details are missing.

Basic - Partially assesses the financial performance and condition of the organization. The assessment is somewhat supported with scholarly sources. Relevant details are missing.

Below Expectations - Attempts to assess the financial performance and condition of the organization; however, the assessment is not supported with scholarly sources, and/or significant details are missing.

Non-Performance - The assessment of the financial performance and condition of the organization is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively evaluates the results of the SWOT analysis detailing the strengths, weaknesses, opportunities, and threats that may affect the organization. The evaluation is fully supported with scholarly sources.

Proficient - Evaluates the results of the SWOT analysis detailing the strengths, weaknesses, opportunities, and threats that may affect the organization. The evaluation is supported with scholarly sources but slightly underdeveloped.

Basic - Partially evaluates the results of the SWOT analysis detailing the strengths, weaknesses, opportunities, and threats that may affect the organization. The evaluation is minimally supported with scholarly sources and/or underdeveloped.

Below Expectations - Attempts to evaluate the results of the SWOT analysis detailing the strengths, weaknesses, opportunities, and threats that may affect the organization; however, the evaluation is not supported with scholarly sources and/or significantly underdeveloped.

Non-Performance - The evaluation of the results of the SWOT analysis is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly describes the specific areas that indicate a need for change.

Proficient - Describes the specific areas that indicate a need for change. Minor details are missing.

Basic - Partially describes the specific areas that indicate a need for change. Relevant details are missing.

Below Expectations - Attempts to describe the specific areas that indicate a need for change; however, significant details are missing.

Non-Performance - The description of the specific areas that indicate a need for change is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Fully and accurately determines what changed objectives or newly implemented objectives are required to improve the company’s position within the market.

Proficient - Accurately determines what changed objectives or newly implemented objectives are required to improve the company’s position within the market. Minor details are missing.

Basic - Determines what changed objectives or newly implemented objectives are required to improve the company’s position within the market. Relevant details are missing and/or inaccurate.

Below Expectations - Attempts to determine what changed objectives or newly implemented objectives are required to improve the company’s position within the market; however, significant details are missing and entirely inaccurate.

Non-Performance - The determination of the changed objectives or newly implemented objectives required to improve the company’s position within the market is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively assesses the trending performance of the company, and provides thorough, feasible, and effective recommendations for improvement.

Proficient - Assesses the trending performance of the company, and provides recommendations for improvement. The assessment and recommendations are slightly underdeveloped.

Basic - Partially assesses the trending performance of the company, and provides limited recommendations for improvement. The assessment and recommendations are underdeveloped.

Below Expectations - Attempts to assess the trending performance of the company and provide recommendations for improvement; however, the assessment and recommendations are significantly underdeveloped.

Non-Performance - The assessment of the trending performance of the company and recommendations for improvement are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.