Distinguished - Accurately selects and introduces a firm that meets the criteria and creates a succinct thesis statement.

Proficient - Selects and introduces a firm that meets criteria and creates a succinct thesis statement. One of these requires improvement.

Basic - Selects and introduces a firm that partially meets the criteria and creates a succinct thesis statement.  The thesis needs improvement.

Below Expectations - Attempts to select and introduce a firm to meet the criteria and create a succinct thesis statement; however, the selection, introduction, and/or thesis statement require significant improvement.

Non-Performance - The selection and introduction of the firm and thesis statement are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Creates a thorough proposal that addresses key points including the constraints considered in the decision process.

Proficient - Creates a proposal that addresses key points including the constraints considered in the decision process. The proposal is slightly underdeveloped.

Basic - Partially creates a proposal that addresses key points including the constraints considered in the decision process. The proposal is underdeveloped.

Below Expectations - Attempts to create a proposal that addresses key points including the constraints considered in the decision process; however, the proposal is significantly underdeveloped. 

Non-Performance - The proposal that includes key points that are considered in the division process is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Accurately incorporates CVP analysis, and thoroughly completes balanced scorecard.

Proficient - Incorporates CVP analysis, and completes balanced scorecard. Minor errors are evident.

Basic - Incorporates a partial CVP analysis and partial balanced scorecard. Relevant errors are evident.

Below Expectations - Attempts to incorporate CVP analysis and a vague balanced scorecard. Significant errors are evident. 

Non-Performance - The analysis and balance scorecard are either nonexistent or lack the components described in the assignment instructions.

Distinguished - The conclusion accurately summarizes the key concepts of the proposal and reiterates recommendation.

Proficient - The conclusion summarizes the key concepts of the proposal and reiterates recommendation. The conclusion is slightly underdeveloped.

Basic - The conclusion partially summarizes the key concepts of the proposal and somewhat reiterates recommendations. The conclusion is underdeveloped.

Below Expectations - The conclusion attempts to summarize the key concepts of the proposal and reiterate recommendations; however, the conclusion is significantly underdeveloped.

Non-Performance - The conclusion summary is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.