Distinguished - Thoroughly describes an understanding of Database Marketing and possible applications within the marketing plan for the Final Project.

Proficient - Describes an understanding of Database Marketing and possible applications within the marketing plan for the Final Project. Minor details are missing.

Basic - Partially describes an understanding of Database Marketing and possible applications within the marketing plan for the Final Project. Relevant details are missing.

Below Expectations - Attempts to describe an understanding of Database Marketing and possible applications within the marketing plan for the Final Project; however, significant details are missing.

Non-Performance - The description an understanding of Database Marketing is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively discusses the drawbacks of using database marketing.

Proficient - Discusses the drawbacks of using data base marketing. Minor details are missing.

Basic - Partially discusses the drawbacks of using database marketing. Relevant details are missing.

Below Expectations - Attempts to discuss the drawbacks of using database marketing; however, significant details are missing.

Non-Performance - The discussion of the drawbacks regarding the use of database marketing are either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly discusses the ethical, legal, and HIPAA issues that need to be considered.

Proficient - Discusses the ethical, legal, and HIPAA issues that need to be considered. Minor details are missing or inaccurate.

Basic - Partially discusses the ethical, legal, and HIPAA issues that need to be considered. Relevant details are missing and/or inaccurate.

Below Expectations - Attempts to discusses the ethical, legal, and HIPAA issues that need to be considered; however, and significant details are missing and inaccurate.

Non-Performance - Ethical, legal, and HIPAA issues are either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Clearly states the reasons for implementing or excluding the use of database marketing in the marketing plan for the final project.

Proficient - States the reasons for implementing or excluding the use of database marketing in the marketing plan for the final project. Minor details are missing or unclear.

Basic - Vaguely states the reasons for implementing or excluding the use of database marketing in the marketing plan for the final project. Relevant details are missing and/or unclear.

Below Expectations - States the reasons for implementing or excluding the use of database marketing in the marketing plan for the final project; however, significant details are missing or unclear.

Non-Performance - The reasons for implementing or excluding the use of database marketing are nonexistent or lack the components described in the assignment instructions.

Distinguished - Clearly and comprehensively explains the issue to be considered, delivering all relevant information necessary for a full understanding.

Proficient - Clearly explains the issue to be considered, delivering enough relevant information for an adequate understanding.

Basic - Briefly explains the issue to be considered, delivering minimal information for a basic understanding.

Below Expectations - Briefly explains the issue to be considered, but may not deliver additional information necessary for a basic understanding.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions. 

Distinguished - Adapts and employs skills, abilities, theories, and/or methodologies gained in one situation to new situations. Solves difficult problems and/or explores complex issues in original ways.

Proficient - Utilizes skills, abilities, theories, or methodologies gained in one situation to new situations, contributing to an understanding of problems or issues.

Basic - Minimally utilizes skills, abilities, theories, or methodologies gained in one situation to a new situation.

Below Expectations - Attempts to utilize skills, abilities, theories, or methodologies gained in one situation in a new situation; however, the attempts are ineffective.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.