Distinguished - Thoroughly analyzes why the acquisition of the media capital by the Prisa Group created many advantages. 

Proficient - Analyzes why the acquisition of the media capital by the Prisa Group created many advantages. Minor details are missing. 

Basic - Partially analyzes why the acquisition of the media capital by the Prisa Group created many advantages. Relevant details are missing.

Below Expectations - Attempts to analyze why the acquisition of the media capital by the Prisa Group created many advantages; however, significant details are missing.

Non-Performance - The analysis on why the acquisition of the media capital by the Prisa Group created many advantages is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively explains the diversification strategies as well as growth strategies adopted by TVI. The explanation is thoroughly supported with reference to the article and other scholarly sources.

Proficient - Explains the diversification strategies as well as growth strategies adopted by TVI. The explanation is supported with reference to the article and other scholarly sources, but the explanation is slightly underdeveloped.

Basic - Explains the diversification strategies as well as growth strategies adopted by TVI. The explanation is minimally supported with reference to the article and other scholarly sources. The explanation is underdeveloped. 

Below Expectations - Attempts to explain the diversification strategies as well as growth strategies adopted by TVI; however, the explanation is not supported with reference to the article and other scholarly sources and/or is significantly underdeveloped.

Non-Performance - The explanation on diversification strategies as well as growth strategies adopted by TVI is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively describes TVI’s differentiation strategy and its major competitors. The description is thoroughly supported with reference to the article and other scholarly sources.

Proficient - Describes TVI’s differentiation strategy and its major competitors. The description is supported with reference to the article and other scholarly sources, but the description is slightly underdeveloped.

Basic - Describes TVI’s differentiation strategy and its major competitors. The description is minimally supported with reference to the article and other scholarly sources. The description is underdeveloped.

Below Expectations - Attempts to describes TVI’s differentiation strategy and its major competitors; however, the description is not supported with reference to the article and other scholarly sources and/or is significantly underdeveloped.

Non-Performance - The description of TVI’s differentiation strategy and its major competitors is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly assesses TVI’s targeting and segmentation approaches. The assessment is thoroughly supported with reference to the article.

Proficient - Assesses TVI’s targeting and segmentation approaches. The assessment is supported with reference to the article, but the assessment is slightly underdeveloped.

Basic - Partially assesses TVI’s targeting and segmentation approaches. The assessment is minimally supported with reference to the article. The assessment is underdeveloped.

Below Expectations - Attempts to assess TVI’s targeting and segmentation approaches; however, the assessment is not supported with reference to the article and/or is significantly underdeveloped.

Non-Performance - The assessment of TVI’s targeting and segmentation approaches is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively explains how TVI should develop strategies to successfully face its future challenges. The explanation is thoroughly supported with reference to the SWOT analysis provided in the article and other scholarly sources.

Proficient - Explains how TVI should develop strategies to successfully face its future challenges. The explanation is supported with reference to the SWOT analysis provided in the article and other scholarly sources, but the explanation is slightly underdeveloped.

Basic - Explains how TVI should develop strategies to successfully face its future challenges. The explanation is minimally supported with reference to the SWOT analysis provided in the article and other scholarly sources. The explanation is underdeveloped. 

Below Expectations - Attempts to explain how TVI should develop strategies to successfully face its future challenges; however, the explanation is not supported with reference to the SWOT analysis provided in the article and other scholarly sources and/or is significantly underdeveloped.

Non-Performance - The explanation on how TVI should develop strategies to successfully face its future challenges is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Clearly and comprehensively explains the issue to be considered, delivering all relevant information necessary for a full understanding.

Proficient - Clearly explains the issue to be considered, delivering enough relevant information for an adequate understanding.

Basic - Briefly explains the issue to be considered, delivering minimal information for a basic understanding.

Below Expectations - Briefly explains the issue to be considered, but may not deliver additional information necessary for a basic understanding.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions. 

Distinguished - Employs persuasive and applicable information from credible sources to develop an ample analysis or synthesis of the topic. Viewpoints of experts are scrutinized thoroughly.

Proficient - Employs applicable information from credible sources to develop an analysis of the topic.

Basic - Identifies applicable information from credible sources, but may neglect the application of such information toward the analysis of the topic. 

Below Expectations - Presents information from external sources, but such information may lack credibility and/or relevance. Neglects to apply such information toward the analysis of the topic.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.