Distinguished - Comprehensively analyzes the strengths of an organization, including its resources and capabilities that can be used as a basis for developing a competitive advantage.

Proficient -

Analyzes the strengths of an organization, including its resources and capabilities that can be used as a basis for developing a competitive advantage. Minor details are missing.

Basic - Minimally analyzes the strengths of an organization, including its resources and capabilities that can be used as a basis for developing a competitive advantage. Relevant details are missing.

Below Expectations - Attempts to analyze the strengths of an organization; however, does not include its resources and capabilities that can be used as a basis for developing a competitive advantage and significant details are missing.

Non Performance - The analysis of the organizations strengths is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively analyzes the weaknesses of the organization, including its limitations to meet the needs of its determined customer base.

Proficient - Analyzes the weaknesses of the organization, including its limitations to meet the needs of its determined customer base. Minor details are missing.

Basic - Minimally analyzes of the weaknesses of the organization including its limitations to meet the needs of its determined customer base. Relevant details are missing.

Below Expectations - Attempts to analyze the weaknesses of the organization; however, does not include its limitations to meet the needs of its determined customer base, and significant details are missing.

Non Performance - The analysis of the weaknesses are either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly analyzes the organization’s opportunities, including the external conditions that may reveal certain new opportunities for profit and growth.

Proficient - Thoroughly analyzes the organization’s opportunities, including the external conditions that may reveal certain new opportunities for profit and growth. Minor details are missing.

Basic - Minimally analyzes the organization’s opportunities, including the external conditions that may reveal certain new opportunities for profit and growth. Relevant details are missing.

Below Expectations - Attempts to analyze the organization’s opportunities, including the external conditions that may reveal certain new opportunities for profit and growth; however, significant details are missing.

Non Performance - The analysis of external conditions is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively analyzes the threats to the selected organization. Includes the factors or changes in the external environment that may present threats to the organization.

Proficient - Analyzes threats to the selected organization. Includes most of the factors or changes in the external environment that may present threats to the organization. Minor details are missing.

Basic - Minimally analyzes the threats to the selected organization. Includes some of the factors or changes in the external environment that may present threats to the organization. Relevant details are missing.

Below Expectations - Attempts to analyze threats to the selected organization; however, does not include the factors or changes in the external environment that may present threats to the organization and significant details are missing.

Non Performance - The analysis of threats is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Provides fully relevant and comprehensive recommendations to the chosen health care organizations CEO. Includes how resources will be used and allocated, time is spent, and marketing efficiency improved.

Proficient - Provides relevant recommendations to the chosen health care organizations CEO. Includes how resources will be used and allocated, time is spent, and marketing efficiency improved. Minor details are missing.

Basic - Provides somewhat relevant and limited recommendations to the health care organizations CEO. Minimally includes how resources will be used and allocated, time is spent, and marketing efficiency improved.  Relevant details are missing.

Below Expectations - Attempts to provide comprehensive recommendations to the chosen health care organizations CEO. However, does not include how resources will be used and allocated, time is spent, and marketing efficiency improved, and significant details are missing.

Non Performance - The recommendations are either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.