Distinguished - Thoroughly describes the organization and its 4 Ps (Product, Price, Place, Promotion). 

Proficient - Describes the organization and its 4 Ps (Product, Price, Place, Promotion). Minor details are missing.

Basic - Partially describes the organization and its 4 Ps (Product, Price, Place, Promotion). Relevant details are missing.

Below Expectations - Attempts to describe the organization and its 4 Ps (Product, Price, Place, Promotion); however, significant details are missing.

Non-Performance - The description of the organization and its 4 Ps is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively explains the current situation of the organization in the market (industry, market, and general environment analysis).

Proficient - Explains the current situation of the organization in the market (industry, market, and general environment analysis). The explanation is slightly underdeveloped.

Basic - Partially explains the current situation of the organization in the market (industry, market, and general environment analysis). The explanation is underdeveloped.

Below Expectations - Attempts to explain the current situation of the organization in the market (industry, market, and general environment analysis); however, the explanation is significantly underdeveloped.

Non-Performance - The explanation of the current situation of the organization in the market is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively assesses the financial performance and condition of the organization. The assessment is fully supported by relevant scholarly sources.

Proficient - Assesses the financial performance and condition of the organization. The assessment is supported with scholarly sources, but is slightly underdeveloped.

Basic - Partially assesses the financial performance and condition of the organization. The assessment is minimally supported with scholarly sources and/or underdeveloped.

Below Expectations - Attempts to assess the financial performance and condition of the organization; however, the assessment is not supported with scholarly sources and/or is significantly underdeveloped.

Non-Performance - The assessment of the financial performance and condition of the organization is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Conducts a comprehensive SWOT analysis to determine areas that offer opportunities for change. The analysis is thoroughly supported with scholarly sources.

Proficient - Conducts a SWOT analysis to determine areas that offer opportunities for change. The analysis is supported with scholarly sources, but is slightly underdeveloped.

Basic - Conducts a partial SWOT analysis to determine areas that offer opportunities for change. The analysis is minimally supported with scholarly sources and/or is underdeveloped. 

Below Expectations - Attempts to conduct a SWOT analysis to determine areas that offer opportunities for change; however, the analysis is not supported with scholarly sources and/or is significantly underdeveloped. 

Non-Performance - The SWOT analysis to determine areas that offer opportunities for change is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Chooses three or four areas from the SWOT analysis and explains why the chosen areas are essential to the strategic plan. The explanation is thoroughly supported with scholarly sources.

Proficient - Chooses three or four areas from the SWOT analysis and explains why the chosen areas are essential to the strategic plan. The explanation is supported with scholarly sources, but is slightly underdeveloped.

Basic - Chooses three or four areas from the SWOT analysis and partially explains why the chosen areas are essential to the strategic plan. The explanation is minimally supported with scholarly sources and/or is underdeveloped. 

Below Expectations - Attempts to choose three or four areas from the SWOT analysis and explain why the chosen areas are essential to the strategic plan; however, the explanation is not supported with scholarly sources and/or is significantly underdeveloped.               

Non-Performance - The explanation of the areas that are essential for the strategic plan is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly describes the recommended organizational structure for the company. Expertly applies the concepts and vocabulary from the text and other scholarly sources. 

Proficient - Describes the recommended organizational structure for the company. Sufficiently applies the concepts and vocabulary from the text and other scholarly sources. Minor details are missing.

Basic - Partially describes the recommended organizational structure for the company. Minimally applies the concepts and vocabulary from the text and other scholarly sources. Relevant details are missing.

Below Expectations - Attempts to describe the recommended organizational structure for the company; however, does not apply the concepts and vocabulary from the text and other scholarly sources and/or significant details are missing.

Non-Performance - The description of the recommended organizational structure for the company is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly explains the plan to measure the success of the strategic plan. The explanation is fully supported by relevant scholarly sources.

Proficient - Explains a plan to measure the success of the strategic plan. The explanation is supported with scholarly sources, but is slightly underdeveloped.

Basic - Partially explains a plan to measure the success of the strategic plan. The explanation is minimally supported with scholarly sources, and/or is underdeveloped.

Below Expectations - Attempts to explain a plan to measure the success of the strategic plan; however, the explanation is not supported with scholarly sources and/or is significantly underdeveloped.

Non-Performance - The explanation of a plan to measure the success of the strategic plan is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Clearly and comprehensively explains the issue to be considered, delivering all relevant information necessary for a full understanding.

Proficient - Clearly explains the issue to be considered, delivering enough relevant information for an adequate understanding.

Basic - Briefly explains the issue to be considered, delivering minimal information for a basic understanding.

Below Expectations - Briefly explains the issue to be considered, but may not deliver additional information necessary for a basic understanding.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions. 

Distinguished - Employs persuasive and applicable information from credible sources to develop an ample analysis or synthesis of the topic. Viewpoints of experts are scrutinized thoroughly.

Proficient - Employs applicable information from credible sources to develop an analysis of the topic.

Basic - Identifies applicable information from credible sources, but may neglect the application of such information toward the analysis of the topic. 

Below Expectations - Presents information from external sources, but such information may lack credibility and/or relevance. Neglects to apply such information toward the analysis of the topic.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Conclusions and related outcomes are logical and clearly reflect an informed evaluation and the ability to place evidence and perspectives discussed in priority order.

Proficient - Conclusions and related outcomes are logical and reflect an informed evaluation and the ability to place evidence and perspectives discussed in priority order.

Basic - Conclusions and related outcomes are identified and minimally reflect an informed evaluation and the ability to place evidence and perspectives discussed in priority order.

Below Expectations - Conclusions and related outcomes are not logical or reflective of an informed evaluation and the ability to place evidence and perspectives discussed in priority order.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.