Distinguished - Develops an accurate and complete operational feasibility study which thoroughly evaluates whether the web site will enable WOW Munchies to gain market share and comprehensively describes the factors that will affect the operational success of the website.

Proficient - Develops an operational feasibility study which evaluates whether the web site will enable WOW Munchies to gain market share and describes the factors that will affect the operational success of the website. Minor details are missing or inaccurate.

Basic - Develops a limited operational feasibility study which evaluates whether the web site will enable WOW Munchies to gain market share and describes the factors that will affect the operational success of the website. Relevant details are missing and/or inaccurate. 

Below Expectations - Attempts to develop an operational feasibility study which evaluates whether the web site will enable WOW Munchies to gain market share and describes the factors that will affect the operational success of the website; however, significant details are missing and inaccurate. 

Non-Performance - The operational feasibility study is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Develops an accurate and complete technical feasibility study which thoroughly describes recommendations for the company to use in the creation and maintenance of their web site and fully justifies how the choice will positively affect the site and meet site objectives. 

Proficient - Develops a technical feasibility study which describes recommendations for the company to use in the creation and maintenance of their web site and justifies how the choice will positively affect the site and meet site objectives. Minor details are missing or inaccurate in the feasibility study and/or justification.

Basic - Develops a technical feasibility study which describes recommendations for the company to use in the creation and maintenance of their web site and justifies how the choice will positively affect the site and meet site objectives. Relevant details are missing and/or inaccurate in the feasibility study and/or justification.

Below Expectations - Attempts to develop a technical feasibility study which describes recommendations for the company to use in the creation and maintenance of their web site and justifies how the choice will positively affect the site and meet site objectives; however, significant details are missing and inaccurate in the feasibility study and/or justification.

Non-Performance - The technical feasibility and justification are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Develops an accurate and complete economic feasibility study which proposes a reasonable discount rate for the economic feasibility study and provides a detailed rationale for the discount rate.

Proficient - Develops an economic feasibility study which proposes a reasonable discount rate for the economic feasibility study and provides rationale for the discount rate Minor details are missing or inaccurate.

Basic - Develops an economic feasibility study which proposes a reasonable discount rate for the economic feasibility study and provides rationale for the discount rate. Relevant details are missing and/or inaccurate. 

Below Expectations - Attempts to develop an economic feasibility study which proposes a reasonable discount rate for the economic feasibility study and provides rationale for the discount rate; however, significant details are missing and inaccurate. 

Non-Performance - The economic feasibility and rationale are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Distinguishes probable implications of the text for contexts, perspectives, or issues outside the assigned task or beyond the author's explicit message.

Proficient - Uses the text and/or specific knowledge of the author’s context to draw more intricate inferences about the author’s message and approach.

Basic - Considers how textual features (e.g., sentence and paragraph structure or tone) contribute to the author’s message. Draws fundamental inferences about context and rationale of text.

Below Expectations - Inadequately captures vocabulary but makes an effort to paraphrase or summarize the information the text communicates.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Utilizes a format, language, or graph (or other visual representation) in ways that enhance comprehension, while making clear the interdependence of language and meaning, thought, and expression.

Proficient - Utilizes a format, language, or graph (or other visual representation) to correlate content and form, demonstrating an awareness of purpose and audience.

Basic - Utilizes a format, language, or graph (or other visual representation) that correlates what is being communicated.

Below Expectations - Utilizes a format, language, or graph (or other visual representation) that is appropriate, but may be incomplete or contain inaccuracies.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.