Distinguished - The executive summary is 1-2 pages and discusses the main issues, key findings, and recommendations; the table of contents is correct and complete; includes page numbers.

Proficient - The executive summary is 1-2 pages and discusses some the main issues, key findings, and recommendations; the table of contents is complete and includes page numbers.

Basic - The executive summary is minimal and includes some discussion of the main issues, key findings, and recommendations; the table of contents is included.

Below Expectations - The executive summary is not completed to an acceptable level and includes little or no discussion of the main issues, key findings, and recommendations; the table of contents is included and contains errors.

Non-Performance - The executive summary and table of contents are either non-existent or lacks the components described in the assignment instructions.

Distinguished - Explains the situation analysis, marketing strategy, and marketing mix sections and discusses how each component contributes to the overall success of the organization. Corrections from previous assignments were made in the final marketing plan.

Proficient - Explains the situation analysis, marketing strategy, and marketing mix sections and includes some discussion on each component and its contribution to the overall success of the organization. A few corrections were made from previous assignments in the final marketing plan.

Basic - Explains some the situation analysis, marketing strategy, and marketing mix sections with little discussion on each component. 1-3 corrections were made from previous assignments in the final marketing plan.

Below Expectations - Explains little of the situation analysis, marketing strategy, and marketing mix sections with no discussion on each component. No corrections were made from the previous assignments in the final marketing plan.

Non-Performance - The submission of the situation analysis, marketing strategy, and marketing mix sections are either non-existent or lack the components described in the assignment instructions.

Distinguished - Completely explains the conponents of the financials section; thoroughly discusses how each component contributes to the overall success of the organization.

Proficient - Clearly explains the components of the financials section; including some discussion on how each component contributes to the overall success of the organization.

Basic - Generally explains some of the required components of the financials section; including little discussion on how each component contributes to the overall success of the organization.

Below Expectations - Fails to explain the components of the financials section; including little to no discussion on how each component contributes to the overall success of the organization.

Non-Performance - The explanation of the financials is either non-existent or lacks the components described in the assignment instructions.

Distinguished - Completely explains the components of the controls section; thoroughly discusses how each component contributes to the overall success of the organization.

Proficient - Clearly explains the components of the controls section; including some discussion on how each component contributes to the overall success of the organization.

Basic - Generally explains some of the required components of the controls section; including little discussion on how each component contributes to the overall success of the organization.

Below Expectations - Fails to explain the components of the controls section; including little to no discussion on how each component contributes to the overall success of the organization.

Non-Performance - The explanation of the controls is either non-existent or lacks the components described in the assignment instructions.

Distinguished - Specific position  is inventive, considering the intricate ideas of an issue. Limits of position are recognized. Other viewpoints are synthesized within position.

Proficient - Specific position  is adequate, considering some of the complexities of an issue. Limits of position are recognized. Other viewpoints are synthesized within position.

Basic - Specific position is adequate, considering the intricate ideas of an issue. Limits of position  are recognized but are not synthesized within position.

Below Expectations - Specific position  lacks inventiveness and insufficiently considers the intricate ideas of an issue. Limits of position are overlooked. Other viewpoint are not recognized within position.

Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.

Distinguished - Creates new knowledge derived from a novel or unique idea, question, format or product.

Proficient - Constructs an original  idea, question, format, or product.

Basic - Attempts to construct an original or unique idea, question, format, or product.

Below Expectations - Student reinvents available ideas.

Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.

Distinguished - Uses appropriate, pertinent, and persuasive content to discover and develop sophisticated ideas within the context of the discipline, shaping the work as a whole.

Proficient - Uses appropriate and pertinent content to discover ideas within the context of the discipline, shaping the work as a whole.

Basic - Uses appropriate and pertinent content, but does not apply it toward discovering or developing ideas. Overall, content assists in shaping the written work.

Below Expectations - Uses content, though it may be unrelated or inappropriate to the topic. Content does not contribute toward the development of the written work, and may distract the reader from its purpose.

Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension or syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.

Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title and reference page.

Proficient - Exhibits APA formatting throughout the paper, however, layout contains a few minor errors.

Basic - Exhibits basic knowledge of APA formatting throughout the paper.  Layout does not meet all APA requirements.

Below Expectations - Fails to exhibit basic knowledge of APA formatting.  There are frequent errors making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.

Distinguished - The paper meets the specific page requirement stipulated in the assignment description.

Proficient - The paper closely meets the page requirements predetermined in the assignment description.

Basic - The paper meets over half of the page requirement.

Below Expectations - A fraction of the page requirement is completed.

Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.

Distinguished - Provides ample resources and uses the correct amount of sources from the specified search agent.

Proficient - Provides the approximate number of sources, while using some of the correct search agents specified in the assignment instructions.

Basic - Provides over half of the  sources required in the assignment instructions.

Below Expectations - Barely provides adequate resources and unable to include sources from specified search agent.

Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.