BUS421.W2A1.12.2014

Description:


Total Possible Score: 13.00

Explanation of the company section from the marketing plan outline including a discussion on how each component contributes to the overall success of the organization.

Total: 6.00

Distinguished - Completely explains the components of the company and thoroughly examines and discusses the section. Discusses how each component contributes to the overall success of the organization.

Proficient - Competently explains the components of the company and includes some discussion on how each component contributes to the overall success of the organization.

Basic - Somewhat explains the components of the company with little discussion on how each component contributes to the overall success of the organization.

Below Expectations - Fails to explain the components of the company with no discussion on how each component contributes to the overall success of the organization.

Non-Performance - The explanation of the company is either non-existent or lacks the components described in the assignment instructions.


Explanation of the competition section from the marketing plan outline including a discussion on how each component contributes to the overall success of the organization.

Total: 3.50

Distinguished - Comprehensively explains the components of the competition section and thoroughly discusses how each component contributes to the overall success of the organization.

Proficient - Clearly explains the competition section and includes some discussion on how each component contributes to the overall success of the organization.

Basic - Moderately explains the competition with little discussion on how each component contributes to the overall success of the organization.

Below Expectations - Fails to explain the competition section with no discussion on how each component contributes to the overall success of the organization.

Non-Performance - The explanation of the competition is either non-existent or lacks the components described in the assignment instructions.


Critical Thinking: Explanation of Issues

Total: 0.50

Distinguished - Clearly and comprehensively explains in detail the issue to be considered, delivering all relevant information necessary for full understanding.

Proficient - Clearly explains in details the issue to be considered, delivering enough relevant information for an adequate understanding.

Basic - Briefly recognizes  the issue to be considered, delivering minimal information for a basic understanding.

Below Expectations - Briefly recognizes the issue to be considered, but may not deliver additional information necessary for a basic understanding.

Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.


Critical Thinking: Evidence

Total: 0.50

Distinguished -  Employs persuasive information from credible source(s), to develop an ample analysis or synthesis of the topic. Viewpoints of experts are scrutinized thoroughly.

Proficient - Employes applicable information from credible source(s), to develop an analysis of the topic.

Basic - Identifies applicable information from credible source(s), but may neglect the application of such information toward the analysis of the topic.

Below Expectations - Displays information from external source(s), but such information may lack credibility and/or relevance.  Neglects the application of such information toward the analysis of the topic.

Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.


Written Communication: Control of Syntax and Mechanics

Total: 1.00

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension or syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.

Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.


APA Formatting

Total: 0.50

Distinguished - Accurately uses APA formatting consistently throughout the paper, title and reference page.

Proficient - Exhibits APA formatting throughout the paper, however, layout contains a few minor errors.

Basic - Exhibits basic knowledge of APA formatting throughout the paper.  Layout does not meet all APA requirements.

Below Expectations - Fails to exhibit basic knowledge of APA formatting.  There are frequent errors making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.


Page Requirement

Total: 0.50

Distinguished - The paper meets the specific page requirement stipulated in the assignment description.

Proficient - The paper closely meets the page requirements predetermined in the assignment description.

Basic - The paper meets over half of the page requirement.

Below Expectations - A fraction of the page requirement is completed.

Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.


Resource Requirement

Total: 0.50

Distinguished - Provides ample resources and uses the correct amount of sources from the specified search agent.

Proficient - Provides the approximate number of sources, while using some of the correct search agents specified in the assignment instructions.

Basic - Provides over half of the  sources required in the assignment instructions.

Below Expectations - Barely provides adequate resources and unable to include sources from specified search agent.

Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.