OMM615.W2A1.11.2014

Description:


Total Possible Score: 10.00

Selects a Fortune 500 Company and at Least One Traditional and One Digital Venue and Analyzes Whether or Not the Tactics are Effective, and Explains Why

Total: 5.00

Distinguished - Selects a Fortune 500 company and at least one traditional and one digital venue and thoroughly analyzes whether or not the tactics are effective, and comprehensively explains why. Effectively uses examples to support position.

Proficient - Selects a Fortune 500 company and at least one traditional and one digital venue and analyzes whether or not the tactics are effective, and explains why. Uses examples to support position. The analysis or explanation is slightly underdeveloped. 

Basic - Selects a Fortune 500 company and at least one traditional and one digital venue and analyzes whether or not the tactics are effective, and explains why. Somewhat uses examples to support position. The analysis and/or explanation are underdeveloped.

Below Expectations - Selects a Fortune 500 company and at least one traditional and one digital venue and attempts to analyze whether or not the tactics are effective, and explain why; however, does not use examples to support position and the analysis and explanation significantly underdeveloped.

Non-Performance - The selection of a Fortune 500 company and at least one traditional and one digital venue and the analysis of whether or not the tactics are effective, and the explanation why are either nonexistent or lack the components described in the assignment instructions.


Describes Any Recommendations for Improvement

Total: 3.00

Distinguished - Thoroughly describes any recommendations for improvement. Effectively uses examples to support position.

Proficient - Describes any recommendations for improvement. Uses examples to support position, but minor details are missing.

Basic - Vaguely describes any recommendations for improvement. Somewhat uses examples to support position and/or relevant details are missing.

Below Expectations - Attempts to describe any recommendations for improvement; however, does not use examples to support position and significant details are missing.

Non-Performance - The description of any recommendations is either nonexistent or lacks the components described in the assignment instructions.


Written Communication: Control of Syntax and Mechanics

Total: 1.00

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.


Written Communication: APA Formatting

Total: 0.50

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.


Written Communication: Page Requirement

Total: 0.25

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.


Written Communication: Resource Requirement

Total: 0.25

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.