Distinguished - Exceptional presentation of the mission and goal of your organization, including a detail description of the product or service that you want to produce and distribute internationally. 

Proficient - Solid presentation of the mission and goal of your organization, but a more direct identification would be helpful. Includes a general description the product or service that you want to produce and distribute internationally. 

Basic - Adequate presentation of the mission and goal of your organization. The identification of the mission and goal is not entirely clear. Includes a minimal description of the product or service that you want to produce and distribute internationally. 

Below Expectations - Attempts to present the mission and goal of your organization, but is lacking major details. The identification of the product or service that you want to produce and distribute internationally is vague and insufficiently integrated with the mission and goals of the organization.

Non-Performance - The mission and goal of your organization is either non-existent or lacks the components described in the assignment instructions.

Distinguished - Performs a strategic and thorough environmental analysis that expertly identifies the resources or capabilities as well as the external competitive and contextual environment of the firm.

Proficient - Performs a sufficient environmental analysis that identifies the resources or capabilities as well as the external competitive and contextual environment of the firm. 

Basic - Performs a brief, ineffective environmental analysis that somewhat identifies the resources or capabilities as well as the external competitive and contextual environment of the firm. 

Below Expectations - The environmental analysis did not sufficiently identify the resources or capabilities as well as the external competitive and contextual environment of the firm. 

Non-Performance - The environmental analysis is either non-existent or lacks the components described in the assignment instructions.

Distinguished - Provides an in-depth analysis of your organization’s international competitive advantage and a detailed strategy outlining the preferred method to enter the international marketplace.

Proficient - Provides a sufficient analysis of your organization’s international competitive advantage and a strategy outlining the preferred method to enter the international marketplace, but one or more key points are missing from your analysis.

Basic - Provides a thin analysis of your organization’s international competitive advantage and a brief strategy outlining the preferred method to enter the international marketplace. The analysis lacks depth and demonstration of understanding.

Below Expectations - Attempts to analyze your organization’s international competitive advantage and the preferred method to enter the international marketplace, but lacks the necessary research and application.

Non-Performance - The analysis of analysis of your organization’s international competitive advantage and the preferred method to enter the international marketplaceis either non-existent or lacks the components described in the assignment instructions.

Distinguished - Exceptionally detailed and thorough presentation of the execution/implementation component of the strategic plan, including the control, coordination and communication needed to implement the strategy.  

Proficient - Sufficiently detailed presentation of the execution/implementation component of the strategic plan, including the control, coordination and communication needed to implement the strategy, but one or more critical components to the implementation plan may be missing.

Basic - Provides a brief presentation of the execution/implementation component of the strategic plan. The plan may fail to mention the control, coordination or communication needed to implement the strategy.

Below Expectations - Attempts to present the execution/implementation component of the strategic plan but the plan is missing the control, coordination and communication needed to implement the strategy. The presentation lacks substance and applicability.

Non-Performance - The presentation of the execution/implementation component of the strategic plan is either non-existent or lacks the components described in the assignment instructions.

Distinguished - Evaluates creative process and product using appropriate criteria; Creates an entirely new object, solution or idea that is appropriate to the domain. Successfully adapts an appropriate exemplar to his/her own specifications; Model: Successfully reproduces an appropriate exemplar.

Proficient - Creates an entirely new object, solution or idea that is appropriate to the domain.

Basic - Successfully adapts an appropriate exemplar to his/her own specifications.

Below Expectations - Insufficiently reproduces an appropriate exemplar.

Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.

Distinguished - Uses appropriate, pertinent, and persuasive content to discover and develop sophisticated ideas within the context of the discipline, shaping the work as a whole.

Proficient - Uses appropriate and pertinent content to discover ideas within the context of the discipline, shaping the work as a whole.

Basic - Uses appropriate and pertinent content, but does not apply it toward discovering or developing ideas. Overall, content assists in shaping the written work.

Below Expectations - Uses content, though it may be unrelated or inappropriate to the topic. Content does not contribute toward the development of the written work, and may distract the reader from its purpose.

Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension or syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.

Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title and reference page.

Proficient - Exhibits APA formatting throughout the paper, however, layout contains a few minor errors.

Basic - Exhibits basic knowledge of APA formatting throughout the paper.  Layout does not meet all APA requirements.

Below Expectations - Fails to exhibit basic knowledge of APA formatting.  There are frequent errors making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.

Distinguished - The paper meets the specific page requirement stipulated in the assignment description.

Proficient - The paper closely meets the page requirements predetermined in the assignment description.

Basic - The paper meets over half of the page requirement.

Below Expectations - A fraction of the page requirement is completed.

Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.

Distinguished - Provides ample resources and uses the correct amount of sources from the specified search agent.

Proficient - Provides the approximate number of sources, while using some of the correct search agents specified in the assignment instructions.

Basic - Provides over half of the  sources required in the assignment instructions.

Below Expectations - Barely provides adequate resources and unable to include sources from specified search agent.

Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.