Distinguished - Artfully and succinctly describes the various means of transferring a company’s competitive advantage. The description of each method is closely tied to the assigned readings.

Proficient - Describes the various means of transferring a company’s competitive advantage, but may be lacking a complete description of one or more of the methods.

Basic - Attempts to describe the various means of transferring a company’s competitive advantage, but a thorough understanding of all of the methods are not presented.

Below Expectations - Unsuccessfully describes the various means of transferring a company’s competitive advantage. Your definitions are insufficient and lack detail.

Non-Performance - The various means of transferring a company’s competitive advantage iseither non-existent or lacks the components described in the assignment instructions.

Distinguished - Distinctively evaluates when it would be advantageous, and disadvantageous, to utilize each method. Scenarios are perfectly explained and well-detailed.

Proficient - Adequately evaluates when it would be advantageous, and disadvantageous, to utilize that method. Specific scenarios for each method are not entirely clear.

Basic - Minimally evaluates when it would be advantageous, and disadvantageous, to utilize each method. Descriptions may be lacking one or more scenarios.

Below Expectations - Attempts to evaluate when it would be advantageous and disadvantageous, to utilize each method, though essential supporting information is lacking.

Non-Performance - The evaluating of when it would be advantageous, and disadvantageous, to utilize each methodis either non-existent or lacks the components described in the assignment instructions.

Distinguished - Identifies and presents a well developed description of a multinational company that utilizes each method. Clearly explains whether it is the most, or least, appropriate method to utilize for that company. All claims are clearly supported by the text.

Proficient - Identifies a multinational company that utilizes each method. Adequately explains whether it is the most, or least, appropriate method to utilize for that company. Specific details and connections may be missing.

Basic - Mostly identifies a multinational company that utilizes each method, but may be missing one or more description. Explains whether it is the most, or least, appropriate method to utilize for that company, but might not include justification as to why this choice was made.

Below Expectations - Attempts to identify a multinational company that utilizes each method, but lacks all required information. Fails to explain whether it is the most, or least, appropriate method to utilize for that company.

Non-Performance - The multinational company who utilizes each method and whether it is the most, or least, appropriate method to utilize for that companyis either non-existent or lacks the components described in the assignment instructions.

Distinguished - Creates new knowledge derived from a novel or unique idea, question, format or product.

Proficient - Constructs an original  idea, question, format, or product.

Basic - Attempts to construct an original or unique idea, question, format, or product.

Below Expectations - Student reinvents available ideas.

Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.

Distinguished - Utilizes a format, language, or graph (or other visual representation) in ways that enhanced comprehension, while making clear the interdependence of language and meaning, thought, and expression.

Proficient - Utilizes a format, language, or graph (or other visual representation) to correlate content and form, demonstrating awareness of purpose and audience.

Basic - Utilizing a format, language, or graph (or other visual representation) that correlates in a basic way what is being communicated.

Below Expectations - Utilizes a format, language, or graph (or other visual representation) in appropriate forms, although attempts may be incomplete.

Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand. 

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension or syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.

Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title and reference page.

Proficient - Exhibits APA formatting throughout the paper, however, layout contains a few minor errors.

Basic - Exhibits basic knowledge of APA formatting throughout the paper.  Layout does not meet all APA requirements.

Below Expectations - Fails to exhibit basic knowledge of APA formatting.  There are frequent errors making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.

Distinguished - The paper meets the specific page requirement stipulated in the assignment description.

Proficient - The paper closely meets the page requirements predetermined in the assignment description.

Basic - The paper meets over half of the page requirement.

Below Expectations - A fraction of the page requirement is completed.

Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.

Distinguished - Provides ample resources and uses the correct amount of sources from the specified search agent.

Proficient - Provides the approximate number of sources, while using some of the correct search agents specified in the assignment instructions.

Basic - Provides over half of the  sources required in the assignment instructions.

Below Expectations - Barely provides adequate resources and unable to include sources from specified search agent.

Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.