Distinguished - Thoroughly describes the business idea and how the idea meets an unmet need. Comprehensively summarizes the product or service.

Proficient - Describes the business idea and how the idea meets an unmet need. Summarizes the product or service. Minor details are missing.

Basic - Partially describes the business idea and how the idea meets an unmet need. Inconclusively summarizes the product or service. Relevant details are missing.

Below Expectations - Attempts to describe the business idea and how the idea meets an unmet need and summarizes the product or service; however, significant details are missing.

Non-Performance - The description of the business idea and how the idea meets an unmet need, as well as the summary of the product or service, are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Thoroughly explains the value proposition and how the need will be met.

Proficient - Explains the value proposition and how the need will be met. Minor details are missing.

Basic - Partially explains the value proposition and how the need will be met. Relevant details are missing.

Below Expectations - Attempts to explain the value proposition and how the need will be met. Significant details are missing.

Non-Performance - The explanation of the value proposition and how the need will be met is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly illustrates the business model and clearly identifies what criterion supports the selected model.

Proficient - Illustrates the business model and identifies what criterion supports the selected model. Minor details are missing or unclear.

Basic - Partially illustrates the business model and partially identifies what criterion supports the selected model. Relevant details are missing and/or unclear.

Below Expectations - Attempts to illustrate the business model and identify what criterion supports the selected model; however, significant details are missing and unclear.

Non-Performance - The illustration of the business model and the identification of criterion that supports the selected model are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Thoroughly examines market size and growth. Proficiently computes market potential for venture to be profitable and clearly examines potential for growth.

Proficient - Examines market size and growth. Computes market potential for venture to be profitable and examines potential for growth. Minor details are missing or unclear.

Basic - Partially examines market size and growth. Partially computes market potential for venture to be profitable and somewhat examines potential for growth. Relevant details are missing and/or unclear.

Below Expectations - Attempts to examine market size and growth, compute market potential for venture to be profitable, and examine potential for growth; however, significant details are missing and unclear.

Non-Performance - The examination of market size and growth, computation of market potential, and examination for the potential for growth are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Completely identifies the competitive advantages and thoroughly predicts what will make the venture stand out among competitors in the industry.

Proficient - Identifies the competitive advantages and predicts what will make the venture stand out among competitors in the industry. Minor details are missing.

Basic - Partially identifies the competitive advantages and somewhat predicts what will make the venture stand out among competitors in the industry. Relevant details are missing.

Below Expectations - Attempts to identify the competitive advantages and attempts to predict what will make the venture stand out among competitors in the industry; however, significant details are missing.

Non-Performance - The identification of competitive advantages and the prediction of what will make the venture stand out among competitors are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Thoroughly analyzes the management corps and completely examines the skills needed of the entrepreneur and the team to develop the venture.

Proficient - Analyzes the management corps and examines the skills needed of the entrepreneur and the team to develop the venture. The analysis is slightly underdeveloped or minor details are missing from the examination.

Basic - Incompletely analyzes the management corps and inconclusively examines the skills needed of the entrepreneur and the team to develop the venture. The analysis is underdeveloped and/or relevant details are missing from the examination.

Below Expectations - Attempts to analyze the management corps and attempts to examine the skills needed of the entrepreneur and the team to develop the venture; however, the analysis is severely underdeveloped and significant details are missing from the examination.

Non-Performance - The analysis of the management corps and examination of the skills need by the entrepreneur and the team to develop the venture are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Thoroughly assesses the revenue/growth projections and thoroughly computes length of time needed to become financially viable.

Proficient - Assesses the revenue/growth projections and computes length of time needed to become financially viable. Minor details are missing.

Basic - Partly assesses the revenue/growth projections and partially computes length of time needed to become financially viable. Relevant details are missing.

Below Expectations - Attempts to assess the revenue/growth projections and attempts to compute length of time needed to become financially viable; however, significant details are missing.

Non-Performance - The assessment of revenue/growth projections and the computation of time required to become financially viable are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Completely determines financing requirements, including an assessment of financing required to begin operations.

Proficient - Determines financing requirements, including an assessment of financing required to begin operations. Minor details are missing.

Basic - Partially determines financing requirements, including an assessment of financing required to begin operations. Relevant details are missing.

Below Expectations - Attempts to determine financing requirements, including an assessment of financing required to begin operations; however, significant details are missing.

Non-Performance - The determination of financing requirements, including an assessment of financing required to begin operations, is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly prepares a summary of possible mitigating strategies. Completely identifies supporting information that would enable the potential of the business to develop into a viable venture and overcome risks.

Proficient - Prepares a summary of possible mitigating strategies. Identifies supporting information that would enable the potential of the business to develop into a viable venture and overcome risks. Minor details are missing.

Basic - Partially prepares a summary of possible mitigating strategies. Somewhat identifies supporting information that would enable the potential of the business to develop into a viable venture and overcome risks. Relevant details are missing.

Below Expectations - Attempts to summarize possible mitigating strategies and identify supporting information that would enable the potential of the business to develop into a viable venture and overcome risks; however, significant details are missing.

Non-Performance - The summary of possible mitigating strategies and the identification of supporting information that would enable the potential of the business to develop into a viable venture and overcome risks are either nonexistent or lack the components described in the assignment instructions.

Distinguished - The paper is logically organized with a well-written introduction, thesis statement, and conclusion.

Proficient - The paper is logically organized with an introduction, thesis statement, and conclusion. One of these requires improvement.

Basic - The paper is organized with an introduction, thesis statement, and conclusion. One or more of the introduction, thesis statement, and/or conclusion require improvement.

Below Expectations - The paper is loosely organized with an introduction, thesis statement, and conclusion. The introduction, thesis statement, and/or conclusion require much improvement.

Non-Performance - The introduction, thesis statement, and conclusion are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.