Distinguished - Thoroughly summarizes the mission of the campaign and the contribution to the field of child development.

Proficient - Summarizes the mission of the campaign and the contribution to the field of child development. Minor details are missing.

Basic - Summarizes the mission of the campaign and the contribution to the field of child development. Relevant details are missing.

Below Expectations - Attempts to summarize the mission of the campaign and the contribution to the field of child development; however significant details are missing.

Non-Performance - The summary is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively explains, with clarity, elaboration, and substantial supporting details, the rationale for the development of this campaign and why it is relevant as a professional.

Proficient - Explains, with clarity and supporting details, the rationale for the development of this campaign and why it is relevant as a professional. Minor details are

Basic - Minimally explains, with clarity, the rationale for the development of this campaign and why it is relevant as a professional. Relevant details are missing.

Below Expectations - Attempts to explain the rationale for the development of this campaign and why it is relevant as a professional; however, the explanation is unclear and/or significant details are missing.

Non-Performance - The explanation of the rationale and relevancy of the campaign is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly discusses why the campaign topic is relevant to a specific age and stage, using a strongly justified theory of child development to support the rationale.

Proficient - Discusses why the campaign topic is relevant to a specific age and stage, using a justified theory of child development to support the rationale.

Basic - Partially discusses why the campaign topic is relevant to a specific age and stage, using a limited connection to a theory of child development to support the rationale.

Below Expectations - Attempts to discuss why the campaign topic is relevant to a specific age and stage; however, the information is inaccurate or lacks a connection to the theories of child development to support the rationale.

Non-Performance - The discussion of why the campaign topic is relevant to a specific age and stage, is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively discusses the historical, biological, environmental, and cultural influences that have impacted the campaign topic throughout the last two decades with in-depth details.

Proficient - Discusses the historical, biological, environmental, and cultural influences that have impacted the campaign topic throughout the last two decades. The discussion is slightly underdeveloped.

Basic - Minimally discusses the historical, biological, environmental, and cultural influences that have impacted the campaign topic throughout the last two decades, The discussion is underdeveloped.

Below Expectations - Attempts to explain why this campaign topic needs to be addressed; however, lacks an explanation of the importance it has on the developing child and/or significant details are missing.

Non-Performance - The discussion of the historical, biological, environmental, and cultural influences that have impacted the campaign topic is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly explains the cultural and environmental influences that may help or hinder implementation of the campaign. Provides several strong examples.

Proficient - Clearly explains the cultural and environmental influences that may help or hinder implementation of the campaign. Provides a few examples.

Basic - Explains the cultural and environmental influences that may help or hinder implementation of the campaign; however, does not provide examples.

Below Expectations - Attempts to explain the cultural and environmental influences that may help or hinder implementation of the campaign; however, does not provide examples and the writing is vague and lacks details.

Non-Performance - The explanation as to why this campaign topic needs to be addressed is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Clearly and concisely explains how the campaign influences families and communities, using elaborately detailed, specific examples.

Proficient - Explains how the campaign influences families and communities, using detailed, specific examples.

Basic - Explains how the campaign influences families and communities. Brief examples are included.

Below Expectations - Attempts to explain how the campaign influences families and communities, however the explanation is vague and lacks details.

Non-Performance - The explanation of how the campaign influences families and communities is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly explains the cultural and environmental influences that may help or hinder implementation of the campaign providing several strong examples.

Proficient - Clearly explains the cultural and environmental influences that may help or hinder implementation of the campaign providing several a few examples.

Basic - Explains the cultural and environmental influences that may help or hinder implementation of the campaign.

Below Expectations - Attempts to explain the cultural and environmental influences that may help or hinder implementation of the campaign; however, the writing is vague and lacks details.

Non-Performance - The explanation of the cultural and environmental influences is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly discusses why this campaign needs to be implemented, detailing several possible consequences if the topic is not addressed.

Proficient - Discusses why this campaign needs to be implemented, detailing some possible consequences if the topic is not addressed.

Basic - Minimally discusses why this campaign needs to be implemented, detailing few possible consequences if the topic is not addressed.

Below Expectations - Attempts to discuss why this campaign needs to be implemented, however lacks the possible consequences if the topic is not addressed.

Non-Performance - The discussion of why this campaign needs to be addressed is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively discusses the environments where this campaign will be implemented to nurture the physical, socio-emotional and cognitive growth of children.

Proficient - Discusses the environments where this campaign will be implemented to nurture the physical, socio-emotional and cognitive growth of children. Minor details are missing.

Basic - Partially discusses the environments where this campaign will be implemented to nurture the physical, socio-emotional and cognitive growth of children. Relevant details are missing.

Below Expectations - Attempts to discuss the environments where this campaign will be implemented to nurture the physical, socio-emotional and cognitive growth of children; however the discussion is vague and lacks detail.

Non-Performance - The discussion of the nurturing environment is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Clearly and comprehensively explains the anticipated long-term implications of the campaign.

Proficient - Clearly explains the anticipated long-term implications of the campaign. Minor details are missing.

Basic - Explains the anticipated long-term implications of the campaign. Relevant details are missing.

Below Expectations - Attempts to explain the anticipated long-term implications of the campaign, however major details are lacking and/or the explanation is vague.

Non-Performance - The explanation of the anticipated long-term implications is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly explains how to determine the effectiveness of campaign including several detailed specifics about the type of evidence used to determine effectiveness with great detail.

Proficient - Explains how to determine the effectiveness of campaign including some detailed specifics about the type of evidence used to determine effectiveness.

Basic - Minimally explains how to determine the effectiveness of campaign including a few specifics about the type of evidence used to determine effectiveness.

Below Expectations - Attempts to explain how to determine the effectiveness of campaign; however, lacks specifics about the type of evidence used to determine effectiveness and is unclear to the reader.

Non-Performance - The explanation of how to determine effectiveness is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.