Distinguished - Thoroughly and accurately describes the market research needed and the resources utilized to obtain the information.

Proficient - Describes the type of market research needed and the resources utilized to obtain the information. Minor details are missing or inaccurate.

Basic - Partially describes the type of market research needed and the resources utilized to obtain the information. Relevant details are missing or inaccurate.

Below Expectations - Attempts to describe the type of market research needed and the resources utilized to obtain the information; however, significant details are missing or inaccurate.

Non-Performance - The description of the type of market research needed and the resources utilized to obtain the information is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively predicts if the market is big enough to provide growth and thoroughly explains the market indicators that support the predication. Effectively utilizes vocabulary and course concepts from the text and/or additional scholarly or professional sources.

Proficient - Predicts if the market is big enough to provide growth and explains the market indicators that support the prediction. Utilizes vocabulary and course concepts from the text and/or additional scholarly or professional sources but minor details are missing.

Basic - Vaguely predicts if the market is big enough to provide growth and partially explains the market indicators that support the prediction. Somewhat utilizes vocabulary and course concepts from the text and/or additional scholarly or professional sources and relevant details are missing.

Below Expectations - Attempts to predict if the market is big enough to provide growth opportunities and explain the market indicators that support the prediction; however, vocabulary and course concepts from the text and/or additional scholarly or professional sources are not utilized, and significant details are missing.

Non-Performance - The predictions of market growth opportunities and explanation of market indicators are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Comprehensively evaluates the market power potential of the business venture. Expertly applies course concepts and descriptive terms from the text.

Proficient - Evaluates the market power potential of the business venture. Sufficiently applies concepts and descriptive terms from the text but minor details are missing.

Basic - Vaguely evaluates the market power potential of the business venture. Partially applies concepts and descriptive terms from the text and relevant details are missing.

Below Expectations - Attempts to evaluate the potential market power of the business venture; however, does not apply concepts and descriptive terms from the text and significant details are missing.

Non-Performance - The evaluation of market power for the potential venture is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively evaluates the collective power of the competitors and thoroughly compares and contrasts their collective market power versus the potential market power of the business venture.

Proficient - Evaluates the collective power of the competitors and compares and contrasts their collective market power versus the potential market power of the business venture. The evaluation or comparison is slightly underdeveloped.

Basic - Partially evaluates the collective power of the competitors and somewhat compares contrasts their collective market power versus the potential market power of the business venture. The evaluation and/or comparison are underdeveloped.

Below Expectations - Attempts to evaluate the collective power of the competitors and compares and contrasts their collective power versus the potential market power of the business venture; however, the evaluation and the comparison are significantly underdeveloped.

Non-Performance - The evaluation of the collective power of the competitors and the comparison and contrast of their collective market power versus the potential market growth are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages.

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages.

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages. 

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.