Distinguished - Comprehensively delineates the differences between the terms persuasion, manipulation and seduction as they relate to human communication. The delineation of the differences between the terms is clearly supported by scholarly sources.

Proficient - Delineates the differences between the terms persuasion, manipulation and seduction as they relate to human communication. The delineation of the differences between the terms is supported by scholarly sources but minor details are missing.

Basic - Minimally delineates the differences between the terms persuasion, manipulation and seduction as they relate to human communication. The delineation of the differences between the terms are somewhat supported by scholarly sources and relevant details are missing.

Below Expectations - Attempts to delineate the differences between the terms persuasion, manipulation and seduction as they relate to human communication; however, the delineation of the differences between the terms are not supported by scholarly sources and/or significant details are missing.

Non-Performance - The delineation of the differences between the terms persuasion, manipulation and seduction is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Provides three or more appropriate modern-day examples of varying types of persuasive devices and clearly describes which audiences respond best to which techniques.

Proficient - Provides three or more modern-day examples of varying types of persuasive devices and describes which audiences respond best to which techniques. The examples and descriptions are appropriate but slightly unclear.

Basic - Provides at least two modern-day examples of varying types of persuasive devices and minimally describes which audiences respond best to which techniques. The examples and/or the descriptions are somewhat inappropriate or unclear.

Below Expectations - Provides only one or two modern-day examples of persuasive devices and attempts to describe which audiences respond best to which techniques; however, the examples and the descriptions are inappropriate and/or entirely unclear.

Non-Performance - The modern-day examples and descriptions of techniques are either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Demonstrates an understanding of the multiple ways of reading and the range of interpretive strategies particular to one's discipline(s) or in a given community of readers.

Proficient - Demonstrates that s/he can read purposefully, choosing among interpretive strategies depending on the purpose of the reading.

Basic - Identifies a purpose for reading when provided with clarification of the task.

Below Expectations - Fails to identify a purpose for reading when provided with clarification of the task.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - States and describes the theory and accurately explains the details of the theory used.

Proficient - States and describes the major theory and attempts to explain the details of the theory, but has some inaccuracies.

Basic - States and describes the major theory she/he uses.

Below Expectations - Only states the major theory she/he uses.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Conclusions and related outcomes are logical and clearly reflect student’s informed evaluation and ability to place evidence and perspectives discussed in priority order.

Proficient - Conclusions and related outcomes are logical and reflect student’s informed evaluation and ability to place evidence and perspectives discussed in priority order.

Basic - Conclusions and related outcomes are identified and minimally reflect student’s informed evaluation and ability to place evidence and perspectives discussed in priority order.

Below Expectations - Conclusions and related outcomes are not logical or reflective of student’s informed evaluation and ability to place evidence and perspectives discussed in priority order.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.

Basic - Exhibits basic knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages.

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages.

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages. 

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.