Distinguished - Paper is logically organized with a well-written introduction, thesis statement, and conclusion.

Proficient - Paper is logically organized with an introduction, thesis statement, and conclusion. One of these requires improvement.

Basic - Paper is organized with an introduction, thesis statement, and conclusion. One or more of the introduction, thesis statement, and/or conclusion require improvement.

Below Expectations - Paper is loosely organized with an introduction, thesis statement, and conclusion. The introduction, thesis statement, and/or conclusion require much improvement.

Non-Performance - The introduction, thesis statement, and conclusion are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Provides a comprehensive description of the customer expectations and satisfaction of the chosen service organization and discusses, in detail, the importance of achieving customer expectations and satisfaction with respect to this organization. Effectivly uses scholarly sources.

Proficient - Provides a description of the customer expectations and satisfaction of the chosen service organization and discusses the importance of achieving customer expectations and satisfaction with respect to this organization. Appropriately uses scholarly sources, but minor details are missing from the description or the discussion.

Basic - Provides a brief description of the customer expectations and satisfaction of the chosen service organization and offers a limited discussion on the importance of achieving customer expectations and satisfaction with respect to this organization. Partially uses scholarly sources and relevant details are missing from the description and/or discussion. 

Below Expectations - Attempts to provide a description of the customer expectations and satisfaction of the chosen service organization and discuss the importance of achieving customer expectations and satisfaction with respect to this organization; however, lacks the use of scholarly sources and significant details are missing from the description and the discussion.

Non-Performance - The description of the customer expectations and satisfaction of the chosen service organization and discussion on the importance of achieving customer expectations and satisfaction with respect to this organization are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Proposes and explains in detail the criteria for developing and evaluating strategies for change, such as quality management initiatives, in the selected organization. Supports reasoning with relevant scholarly sources.

Proficient - Proposes and explains the criteria for developing and evaluating strategies for change, such as quality management initiatives, in the selected organization. Supports reasoning with scholarly sources, but minor details are missing.

Basic - Proposes and briefly explains the criteria for developing and evaluating strategies for change, such as quality management initiatives, in the selected organization. Partially supports reasoning with scholarly sources and relevant details are missing. 

Below Expectations - Attempts to propose and explain the criteria for developing and evaluating strategies for change, such as quality management initiatives, in the selected organization; however, significant details are missing and does not support reasoning with scholarly sources.

Non-Performance - The proposition and explanation of the criteria for developing and evaluating strategies for change, such as a quality management initiatives, in your selected service organization are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Provides a thorough illustration of the essentials of quality management and the techniques that are associated with it, including benchmarking and knowledge management, as they pertain to the selected service organization. Effectiely uses scholarly sources. 

Proficient - Provides an illustration of the essentials of quality management and the techniques that are associated with it, including benchmarking and knowledge management, as they pertain to the selected service organization. Uses scholarly sources but minor details are missing.

Basic - Provides a brief illustration of the essentials of quality management and the techniques that are associated with it, including benchmarking and knowledge management, as they pertain to the selected service organization. Partially uses scholarly sources and relevant details are missing.

Below Expectations - Attempts to provide an illustration of the essentials of quality management and the techniques that are associated with it, including benchmarking and knowledge management, as they pertain to the selected service organization; however, does not use scholarly sources and significant details are missing. 

Non-Performance - The illustration of the essentials of quality management and the techniques that are associated with it, including benchmarking and knowledge management, as they pertain to the selected service organization is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Provides a comprehensive discussion of the proposed total quality management initiative and thoroughly analyzes its impacts on the service organization’s culture, employees, and customers. Effectively uses scholarly sources. 

Proficient - Provides a discussion of the proposed total quality management initiative and analyzes its impact on the service organization’s culture, employees, and customers. Uses scholarly sources but minor details are missing.

Basic - Provides a limited discussion on the proposed total quality management initiative and somewhat analyzes its impact on the service organization’s culture, employees, and customers. Partially uses scholarly sources and relevant details are missing. 

Below Expectations - Attempts to provide a discussion on the proposed total quality management initiative and an analysis of its impact on the service organization’s culture, employees, and customers; however, does not use scholarly sources and significant details missing. 

Non-Performance - The discussion of the proposed total quality management initiative and analysis of its impact on the service organization’s culture, employees, and customers are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Provides detailed recommendations to the selected service organization that will enhance its organizational strategies in order to meet customer demands. Supports recommendations with the use of relevant scholarly sources. 

Proficient - Provides recommendations to the selected service organization that will enhance its organizational strategies in order to meet customer demands. Supports recommendations with scholarly sources but minor details are missing.

Basic - Provides limited recommendations to the selected service organization that will enhance its organizational strategies in order to meet customer demands. Somewhat supports recommendations with scholarly sources and relevant details are missing. 

Below Expectations - Attempts to provide recommendations to the selected service organization that will enhance its organizational strategies in order to meet customer demands; however, significant details are missing and do not support recommendation with scholarly sources.

Non-Performance - The recommendations to the selected service organization that will enhance its organizational strategies in order to meet customer demands are either nonexistent or lack the components described in the assignment instructions.

Distinguished -Clearly and comprehensively explains in detail the issue to be considered, delivering all relevant information necessary for a full understanding.

Proficient - Clearly explains in detail the issue to be considered, delivering enough relevant information for an adequate understanding.

Basic - Briefly recognizes the issue to be considered, delivering minimal information for a basic understanding.

Below Expectations - Briefly recognizes the issue to be considered, but may not deliver additional information necessary for a basic understanding.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Creates meaningful correlations among experiences outside of the classroom to deepen understanding of field of study and to broaden own viewpoints.

Proficient - Compares life experiences and academic knowledge to distinguish differences and similarities while acknowledging perspectives other than own.

Basic - Recognizes correlation between life experiences, academic texts, and ideas perceived as similar and related to own interests.

Below Expectations - Briefly comments about connections between life experiences and academic texts.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Appraises tactics for relating ideas, text structure, or other textual features in order to gain knowledge or insight within and across texts and disciplines.

Proficient - Recognizes connections among ideas, text structure, or other textual features, to analyze how they support a sophisticated understanding of the text as a whole.

Basic - Recognizes the connections among portions of a text in considering how these connections contribute to a fundamental understanding of the text as a whole.

Below Expectations - Makes an effort to recognize portions of a text as needed to respond to inquiries posed in the assignment.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits basic knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.