Distinguished - Thoroughly describes a skimming price and a penetration price, and advises which price Alba and Gavigan should charge, with supportive reasoning for and against each pricing alternative.

Proficient - Describes a skimming price and a penetration price, and advises which price Alba and Gavigan should charge, with reasoning for and against each pricing alternative. Minor details are missing.

Basic - Partially describes a skimming price and a penetration price, and advises which price Alba and Gavigan should charge, with some reasoning for and against each pricing alternative. Relevant details are missing.

Below Expectations - Attempts to provide a description of a skimming price and a penetration price, and advises of which price Alba and Gavigan should charge; however, there is little or no reasoning for and against each pricing alternative and significant details are missing.

Non-Performance - The description of a skimming price and a penetration price, and advice of which price Alba and Gavigan should charge are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Provides a thorough discussion of why or why not Alba and Gavigan can make economic profits initially and continue to make economic profits in the long term.

Proficient - Provides an adequate discussion of why or why not Alba and Gavigan can make economic profits initially and continue to make economic profits in the long term, but some minor details are missing.

Basic - Provides a partial discussion of why or why not Alba and Gavigan can make economic profits initially and continue to make economic profits in the long term. Relevant details are missing.

Below Expectations - Provides a minimal discussion of why or why not Alba and Gavigan can make economic profits initially and continue to make economic profits in the long term. Significant details are missing.

Non-Performance - The discussion of why or why not Alba and Gavigan can make economic profits initially and continue to make economic profits in the long term is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Provides detailed advice of how Alba and Gavigan can make more profit in the long term.

Proficient - Provides an adequate discussion of how Alba and Gavigan can make more profit in the long term, but some minor details are missing.

Basic - Provides a partial discussion of how Alba and Gavigan can make more profit in the long term. Relevant details are missing.

Below Expectations - Provides a minimal discussion of how Alba and Gavigan can make more profit in the long term, but significant details are missing.

Non-Performance - The discussion of how Alba and Gavigan can make more profit in the long term is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Provides a thorough description of a bidding price to win the project.

Proficient - Provides a description of a bidding price to win the project, but minor details are missing.

Basic - Provides a partial description of a bidding price to win the project, but relevant details are missing.

Below Expectations - Attempts to provide a description of a bidding price to win the project, but significant details are missing.

Non-Performance - The description of a bidding price to win the project is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Provides a thorough description of a bidding price to maximize the expected value of the contribution.

Proficient - Provides an adequate description of a bidding price to maximize the expected value of the contribution, but minor details are missing.

Basic - Provides a partial description of a bidding price to maximize the expected value of the contribution. Relevant details are missing.

Below Expectations - Attempts to provide a description of a bidding price to maximize the expected value of the contribution; however, significant details are missing.

Non-Performance - The description of a bidding price to maximize the expected utility value of the contribution is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly defends the answers with discussion, making any assumptions you feel are reasonable or are supported by the information provided.

Proficient - Adequately defends the answers with discussion, making any assumptions you feel are reasonable or are supported by the information provided, but minor details are missing.

Basic - Partially defends the answers with discussion, making any assumptions you feel are reasonable or are supported by the information provided. Relevant details are missing.

Below Expectations - Attempts to defend the answers with discussion, making any assumptions you feel are reasonable or supported by the information provided, but significant details are missing.

Non-Performance - The defense of the answers with discussion, making any assumptions you feel are reasonable or are supported by the information provided is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Clearly and comprehensively explains in detail the issue to be considered, delivering all relevant information necessary for a full understanding.

Proficient - Clearly explains in detail the issue to be considered, delivering enough relevant information for an adequate understanding.

Basic - Briefly recognizes the issue to be considered, delivering minimal information for a basic understanding.

Below Expectations - Briefly recognizes the issue to be considered, but may not deliver additional information necessary for a basic understanding.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses appropriate, pertinent, and persuasive content to discover and develop sophisticated ideas within the context of the discipline, shaping the work as a whole.

Proficient - Uses appropriate and pertinent content to discover ideas within the context of the discipline, shaping the work as a whole.

Basic - Uses appropriate and pertinent content, but does not apply it toward discovering or developing ideas. Overall, content assists in shaping the written work.

Below Expectations - Uses content, though it may be unrelated or inappropriate to the topic. Content does not contribute toward the development of the written work, and may distract the reader from its purpose.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.

Basic - Exhibits basic knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.