Distinguished - Thoroughly describes key financial ratios required for successful investing and comprehensively analyzes the accuracy of the presented numbers.

Proficient - Describes key financial ratios required for successful investing and analyzes the accuracy of the presented numbers. The description or analysis is slightly underdeveloped.

Basic - Briefly describes key financial ratios required for successful investing and partially analyzes the accuracy of the presented numbers. The description or the analysis is underdeveloped.

Below Expectations - Attempts to describe key financial ratios required for successful investing and analyze the accuracy of the presented numbers; however, the description and the analysis are significantly underdeveloped.

Non-Performance - The description of key financial ratios required for successful investing and analysis of the accuracy of the presented numbers are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Fully discusses how to differentiate a product or service to be considered unique in the marketplace.

Proficient - Discusses how to differentiate a product or service to be considered unique in the marketplace. Minor details are missing.

Basic - Briefly discusses how to differentiate a product or service to be considered unique in the marketplace. Relevant details are missing.

Below Expectations - Attempts to discuss how to differentiate a product or service to be considered unique in the marketplace; however, significant details are missing.

Non-Performance - The discussion of how to differentiate a product or service to be considered unique in the marketplace is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly analyzes the exit strategy for the business and fullyexplains the trigger for the exit strategy. Expertly utilizes concepts and vocabulary from the text and/or additional scholarly sources.

Proficient - Analyzes the exit strategy for the business and explains the trigger for the exit strategy. Sufficiently utilizes concepts and vocabulary from the text and/or additional scholarly sources.

Basic - Vaguely analyzes the exit strategy for the business and partially explains the trigger for the exit strategy. Somewhat utilizes concepts and vocabulary from the text and/or additional scholarly sources.

Below Expectations - Attempts to analyze the exit strategy for the business and explain the trigger for the exit strategy; however, concepts and vocabulary from the text and/or additional scholarly sources are not utilized.

Non-Performance - The analysis of the exit strategy for the business and the explanation of the trigger for the exit strategy are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Adapts and employs, independently, skills, abilities, theories, or methodologies gained in one situation within new situations. Solves difficult problems or explores complex issues in original ways.

Proficient - Utilizes skills, abilities, theories, or methodologies gained in one situation within new situations, contributing to an understanding of problems or issues.

Basic - Attempts to utilize, in a basic way, skills, abilities, theories, or methodologies gained in one situation, within a new situation.

Below Expectations - Attempts to utilize, in a basic way, skills, abilities, theories, or methodologies gained in one situation in a new situation. Such attempts may be ineffective.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Autonomously synthesizes or draws conclusions by combining examples, facts, or theories from multiple disciplines.

Proficient - Autonomously correlates examples, facts, or theories from multiple disciplines.

Basic - Attempts to correlate examples, facts, or theories from multiple disciplines.

Below Expectations - When prompted, displays inconsistent examples, facts, or theories from multiple disciplines.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.

Basic - Exhibits basic knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages.

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages.

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages. 

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.