Distinguished - Provides a comprehensive introduction to the company (including background information) with a thorough financial statement review and pro forma financial statements for the next fiscal year. The review and pro forma financial statements are supported with accurate calculations.

Proficient - Provides an introduction to the company (including background information) with a financial statement review and pro forma financial statements for the next fiscal year. The review and pro forma financial statements are supported with accurate calculations, but minor details are missing.

Basic - Provides a limited introduction to the company (including background information) with a financial statement review and pro forma financial statements for the next fiscal year. The review and pro forma financial statements are somewhat supported with mostly accurate calculations and/or relevant details are missing.

Below Expectations - Attempts to provide an introduction to the company (including background information) with a financial statement review and pro forma financial statements for the next fiscal year; however, the review and pro forma financial statements are not supported with accurate calculations and significant details are missing.

Non-Performance - The introduction to the company, with thorough financial statement review and pro forma balance sheet and income statements for the next fiscal year, is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Includes a comprehensive ratio analysis and calculates the ROE using the DuPont system. Each ratio analysis and the ROE calculation are accurate and complete.

Proficient - Includes a ratio analysis and calculates the ROE using the DuPont system. The ratio analysis and ROE calculation are accurate. Minor details are missing.

Basic - Includes a limited ratio analysis and calculates the ROE using the DuPont system. The ratio analysis and ROE calculation are mostly accurate. Relevant details are missing.

Below Expectations - Attempts to include a ratio analysis and calculates the ROE using the DuPont system; however, the ratio analysis and ROE calculation are not accurate and significant details are missing.

Non-Performance - The ratio analysis and calculations for ROE using the DuPont system are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Comprehensively assesses management performance by accurately calculating the EVA.

Proficient - Assesses management performance by accurately calculating the EVA. Minor details are missing from the assessment.

Basic - Partially assesses management performance by calculating the EVA. Relevant details are missing from the assessment or the EVA calculation is inaccurate.

Below Expectations - Attempts to assess management performance by calculating the EVA; however, the assessment is missing significant details and the EVA calculation is inaccurate.

Non-Performance - The assessment of management performance by calculating the EVA is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Provides a comprehensive synopsis of the findings, including recommendations and rationale for whether or not to purchase the company’s stock.

Proficient - Provides a synopsis of the findings, including recommendations and rationale for whether or not to purchase the company’s stock. Minor details are missing.

Basic - Provides a partial synopsis of the findings, including recommendations and rationale for whether or not to purchase the company’s stock. Relevant details are missing.

Below Expectations - Attempts to provide a synopsis of the findings, including recommendations and rationale for whether or not to purchase the company’s stock; however, significant details are missing.

Non-Performance - The synopsis of the findings, including recommendations and rationale for whether or not to purchase the company’s stock, is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.

Basic - Exhibits basic knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages.

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages.

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.  

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.