BUS352.W5A1.07.2013

Description:


Total Possible Score: 25.00

Provides an Overview/Executive Summary

Total: 2.50

Distinguished - Provides a thorough executive summary, including the overview of the company, its history, background, and stage in the company life cycle. Each component is clearly discussed and fully supported by scholarly sources.

Proficient - Provides an executive summary, including the overview of the company, its history, background, and stage in the company life cycle. Each component is discussed, but minor details are missing, unclear, and/or not fully supported by scholarly sources.

Basic - Provides a partial executive summary, including the overview of the company, its history, background, and/or stage in the company life cycle. Most of the components are discussed, but several relevant details are missing, unclear, and/or not fully supported by scholarly sources.

Below Expectations - Provides an incomplete executive summary. Some parts of the company’s overview, its history, background, and stage in the company life cycle are discussed, but many significant details are missing, unclear, and/or not fully supported by scholarly sources.

Non-Performance - The overview/executive summary is either nonexistent or lacks the components described in the assignment instructions.


Discusses the Need(s) the Company Addresses and the Customers It Pursues

Total: 2.00

Distinguished - Thoroughly discusses the need(s) the company addresses and the customers it pursues. Effectively applies the concepts and vocabulary from the textbook.

Proficient - Discusses the need(s) the company addresses and the customers it pursues. Applies the concepts and vocabulary from the text. Minor details are missing.

Basic - Partially discusses the need(s) the company addresses and the customers it pursues. Generally applies the concepts and vocabulary from the text. Relevant details are missing.

Below Expectations - Attempts to discuss the need(s) the company addresses and the customers it pursues; however, concepts and vocabulary from the text are not applied and significant details are missing.

Non-Performance - The discussion about the need(s) the company addresses and the customers it pursues is either nonexistent or lacks the components described in the assignment instructions.


Discusses the Role of the Internet in Strategy and Addresses the Knowledge Management Strategies the Company Uses

Total: 3.00

Distinguished - Thoroughly discusses the role of the Internet in strategy, including business strategy, Information Systems Strategy (IS), Information and Communication Technology Strategy (ICT), and e-commerce Strategy (EC). Thoroughly addresses the knowledge management strategies the company uses.

Proficient - Discusses the role of the Internet in strategy, including business strategy, Information Systems Strategy (IS), Information and Communication Technology Strategy (ICT), and e-commerce Strategy (EC). Addresses the knowledge management strategies the company uses. Minor details are missing.

Basic - Partially discusses the role of the Internet in strategy, including business strategy, Information Systems Strategy (IS), Information and Communication Technology Strategy (ICT), and e-commerce Strategy (EC). Somewhat addresses the knowledge management strategies the company uses. Most of the strategies are discussed, but relevant details are missing.

Below Expectations - Attempts to discuss the role of the Internet in strategy, including business strategy, Information Systems Strategy (IS), Information and Communication Technology Strategy (ICT), and e-commerce Strategy (EC) and address the knowledge management strategies the company uses; however, fewer than five strategies were discussed and significant details are missing.

Non-Performance - The discussion of the role of the Internet in strategy is either nonexistent or lacks the components described in the assignment instructions.


Discusses the Online User Types for this Company and the e-Commerce Considerations

Total: 2.00

Distinguished - Thoroughly discusses the online user types for this company and the e-commerce considerations. The discussion is effectively supported with scholarly sources.

Proficient - Discusses the online user types for this company and the e-commerce considerations. The discussion is supported with scholarly sources. Minor details are missing.

Basic - Minimally discusses the online user types for this company and the e-commerce considerations. The discussion is somewhat supported with scholarly sources. Relevant details are missing.

Below Expectations - Attempts to discuss the online user types for this company and the e-commerce considerations; however, the discussion is not supported with scholarly sources and/or significant details are missing.

Non-Performance - The discussion of the online user types for this company and the e-commerce considerations is either nonexistent or lacks the components described in the assignment instructions.


Discusses the Technological Advantage of e-Business to This Company

Total: 2.00

Distinguished - Thoroughly discusses the technological advantage of e-business to this company. The discussion is fully supported with concepts from the textbook and other scholarly sources.

Proficient - Discusses the technological advantage of e-business to this company. The discussion is supported with concepts from the textbook and other scholarly sources. Minor details are missing.

Basic - Partially discusses the technological advantage of e-business to this company. The discussion is somewhat supported with concepts from the textbook and other scholarly sources. Relevant details are missing.

Below Expectations - Attempts to discuss the technological advantage of e-business to this company; however, the discussion is not supported with concepts from the textbook and other scholarly sources and/or significant details are missing.

Non-Performance - The discussion about the technological advantage of e-business to this company is either nonexistent or lacks the components described in the assignment instructions.


Discusses the Impact of Internet Regulation to e-Business Companies

Total: 1.50

Distinguished - Thoroughly discusses the impact of Internet regulation to e-business companies. The discussion is supported with scholarly sources.

Proficient - Discusses the impact of Internet regulation to e-business companies. The discussion is supported with scholarly sources. Minor details are missing.

Basic - Partially discusses the impact of Internet regulation to e-business companies. The discussion is somewhat supported with scholarly sources. Relevant details are missing.

Below Expectations - Attempts to discuss the impact of Internet regulation to e-business companies; however, the discussion is not supported with scholarly sources and/or significant details are missing.

Non-Performance - The discussion about the impact of Internet regulation to e-business companies is either nonexistent or lacks the components described in the assignment instructions.


Discusses the EC Metrics of an e-Business Company

Total: 3.00

Distinguished - Thoroughly discusses the EC metrics of the e-business company. Expertly applies the concepts and vocabulary from the textbook.

Proficient - Discusses the EC metrics of the e-business company. Sufficiently applies the concepts and vocabulary from the text. Minor details are missing.

Basic - Partially discusses the EC metrics of the e-business company. Minimally applies the concepts and vocabulary from the text. Relevant details are missing.

Below Expectations - Attempts to discuss the EC metrics of the e-business company, but does not apply the concepts and vocabulary from the textbook and significant details are missing.

Non-Performance - The discussion of the EC metrics of the e-business company is either nonexistent or lacks the components described in the assignment instructions.


Discusses the EC Security of an e-Business Company

Total: 3.00

Distinguished - Thoroughly discusses the EC security of the e-business company. Skillfully applies the concepts and vocabulary from the textbook.

Proficient - Discusses the EC security of the e-business company. Sufficiently applies the concepts and vocabulary from the text. Minor details are missing.

Basic - Minimally discusses the EC security of the e-business company. Somewhat applies the concepts and vocabulary from the text. Relevant details are missing.

Below Expectations - Attempts to discuss the EC security of the e-business company; however, does not apply the concepts and vocabulary from the textbook and/or significant details are missing.

Non-Performance - The discussion about the EC security of the e-business company is either nonexistent or lacks the components described in the assignment instructions.


Discusses the Limitations to Global e-Commerce

Total: 2.00

Distinguished - Thoroughly discusses the limitations to global e-commerce. The discussion is supported fully with scholarly sources.

Proficient - Discusses the limitations to global e-commerce. The discussion is supported with scholarly sources. Minor details are missing.

Basic - Briefly discusses the limitations to global e-commerce. The discussion is somewhat supported with scholarly sources. Relevant details are missing.

Below Expectations - Attempts to discuss the limitations to global e-commerce; however, the discussion is not supported with scholarly sources and/or significant details are missing.

Non-Performance - The discussion about the limitations to global e-commerce is either nonexistent or lacks the components described in the assignment instructions.


Critical Thinking: Explanation of Issues

Total: 0.75

Distinguished - Clearly and comprehensively explains in detail the issue to be considered, delivering all relevant information necessary for a full understanding.

Proficient - Clearly explains in detail the issue to be considered, delivering enough relevant information for an adequate understanding.

Basic - Briefly recognizes the issue to be considered, delivering minimal information for a basic understanding.

Below Expectations - Briefly recognizes the issue to be considered, but may not deliver additional information necessary for a basic understanding.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.


Integrative learning: Connections to Experience

Total: 0.75

Distinguished - Creates meaningful correlations among experiences outside of the classroom to deepen understanding of field of study and to broaden own viewpoints.

Proficient - Compares life experiences and academic knowledge to distinguish differences and similarities while acknowledging perspectives other than own.

Basic - Recognizes correlation between life experiences, academic texts, and ideas perceived as similar and related to own interests.

Below Expectations - Briefly comments about connections between life experiences and academic texts.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.


Written Communication: Control of Syntax and Mechanics

Total: 0.62

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.


Written Communication: APA Formatting

Total: 0.62

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.

Basic - Exhibits basic knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.


Written Communication: Page Requirement

Total: 0.63

Distinguished - The paper meets the specific page requirement stipulated in the assignment description.

Proficient - The paper closely meets the page requirement stipulated in the assignment description.

Basic - The paper meets over half of the page requirement stipulated in the assignment description.

Below Expectations - A fraction of the page requirement is completed.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.


Written Communication: Source Requirement

Total: 0.63

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.