Distinguished - Thoroughly describes the strengths and weaknesses of Jessica's existing sales force. Provides a comprehensive description of the process changes that would better motivate the sales force. 

Proficient - Describes the strengths and weaknesses of Jessica's existing sales force. Provides a description of the process changes that would better motivate the sales force.  Minor details are missing.

Basic - Somewhat describes the strengths and weaknesses of Jessica's existing sales force.  Provides a limited description of the process changes that would better motivate the sales force. Relevant details are missing.

Below Expectations - Attempts to describe the strengths and weaknesses of Jessica's existing sales force and provide a description of the process changes that would motivate the sales force; however, significant details are missing, resulting in limited descriptions.

Non-Performance - The descriptions of the strengths, weaknesses and process changes to improve motivation are either nonexistent or lack the components described in the assignment instructions. 

Distinguished - Thoroughly explains how Jessica could have enhanced her feedback process to improve the team’s productivity and sales numbers.

Proficient - Explains how Jessica could have enhanced her feedback process to improve the team’s productivity and sales numbers. The explanation is slightly underdeveloped.

Basic - Somewhat explains how Jessica could have enhanced her feedback process to improve the team’s productivity and sales numbers. The explanation is underdeveloped.

Below Expectations - Minimally explains how Jessica could have enhanced her feedback process to improve the team’s productivity and sales numbers. The explanation is significantly underdeveloped.

Non-Performance - The explanation of how Jessica could have enhanced her feedback to improve her team's productivity and sales numbers is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively describes how Jessica changed the sales force’s customer service emphasis.

Proficient - Describes how Jessica changed the sales force’s customer service emphasis. Minor details are missing.

Basic - Briefly describes how Jessica changed the sales force’s customer service emphasis. Relevant details are missing.

Below Expectations - Partially describes how Jessica changed the sales force’s customer service emphasis. Significant details are missing.

Non-Performance - The description of the change in customer service emphasis is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly explains how Jessica can maintain positive momentum of her team after the replacement of team members. 

Proficient - Explains how Jessica can maintain positive momentum of her team after the replacement of team members. Some details are missing.

Basic - Somewhat explains how Jessica can maintain positive momentum of her team after the replacement of team members. Several details are missing.

Below Expectations - Minimally explains how Jessica can maintain positive momentum of her team after the replacement of team members. Many details are missing.

Non-Performance - The explanation of how to maintain positive momentum of Jessica’s team after the replacement of team members is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Creates meaningful correlations among experiences outside of the classroom to deepen understanding of field of study and to broaden own viewpoints.

Proficient - Compares life experiences and academic knowledge to distinguish differences and similarities while acknowledging perspectives other than own.

Basic - Recognizes correlation between life experiences, academic texts, and ideas perceived as similar and related to own interests.

Below Expectations - Briefly comments about connections between life experiences and academic texts.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Clearly and comprehensively explains in detail the issue to be considered, delivering all relevant information necessary for a full understanding.

Proficient - Clearly explains in detail the issue to be considered, delivering enough relevant information for an adequate understanding.

Basic - Briefly recognizes the issue to be considered, delivering minimal information for a basic understanding.

Below Expectations - Briefly recognizes the issue to be considered, but may not deliver additional information necessary for a basic understanding.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses appropriate, pertinent, and persuasive content to discover and develop sophisticated ideas within the context of the discipline, shaping the work as a whole.

Proficient - Uses appropriate and pertinent content to discover ideas within the context of the discipline, shaping the work as a whole.

Basic - Uses appropriate and pertinent content, but does not apply it toward discovering or developing ideas. Overall, content assists in shaping the written work.

Below Expectations - Uses content, though it may be unrelated or inappropriate to the topic. Content does not contribute toward the development of the written work, and may distract the reader from its purpose.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.

Basic - Exhibits basic knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The paper meets the specific page requirement stipulated in the assignment description.

Proficient - The paper closely meets the page requirement stipulated in the assignment description.

Basic - The paper meets over half of the page requirement stipulated in the assignment description.

Below Expectations - A fraction of the page requirement is completed.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.