Distinguished - Thoroughly describes products that interest youth markets in China and India. Effectively incorporates relevant examples and integrates material from the text and other sources.

Proficient - Sufficiently describes products that interest youth markets in China and India. Incorporates examples and integrates material from the text and other sources. Minor details are missing.

Basic - Briefly describes products that interest youth markets in China and India. Somewhat incorporates examples and integrates material from the text or other sources. Relevant details are missing.

Below Expectations - Minimally describes products that interest youth markets in China and India. Fails to incorporate examples and/or appropriately integrate material from the text or other sources. Significant details are missing.

Non-Performance - The description of products that interest youth markets in China and India is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively compares and contrasts the micro- and macro-environmental forces that influence market strategies for the selected products. Effectively incorporates relevant examples and integrates material from the text and other scholarly sources.

Proficient - Sufficiently compares and contrasts the micro- and macro-environmental forces that influence market strategies for the selected products. Incorporates examples and integrates material from the text and other scholarly sources. Minor details are missing.

Basic - Minimally compares and contrasts the micro- and macro-environmental forces that influence market strategies for the selected products. Somewhat incorporates examples and integrates material from the text and other sources. Relevant details are missing.

Below Expectations - Attempts to compare and contrast the micro- and macro-environmental forces that influence market strategies for the selected products; however, the relationship between the two environments is not established, and the comparison is significantly limited and lacks detail. Fails to incorporate examples or integrate material from the text and other sources.

Non-Performance - The comparison of the micro- and macro-environmental forces is nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively analyzes the market strategies of China and India and thoroughly compares them with Western-based consumption markets such as the United States. Effectively incorporates examples and concepts from the text and other scholarly sources.

Proficient - Analyzes the market strategies of China and India and compares them with Western-based consumption markets such as the United States. Incorporates examples and concepts from the text and other scholarly sources. The analysis is slightly underdeveloped.

Basic - Minimally analyzes the market strategies of China and India and compares them with Western-based consumption markets such as the United States. Somewhat incorporates examples and concepts from the text or other scholarly sources. The analysis is underdeveloped.

Below Expectations - Briefly analyzes the market strategies of China and India. May not compare them with Western-based consumption markets. Fails to incorporate examples and concepts from the text or other scholarly sources. The analysis is significantly underdeveloped.

Non-Performance - The analysis of the markets in China and India and comparison to other Western-based consumption markets such as the United States are non-existent or lack the components described in the assignment instructions.

Distinguished - Identifies a thorough list of opportunities for U.S. markets and provides substantive reasoning that supports the statements.

Proficient - Identifies a list of opportunities for U.S markets and provides reasoning to support the statements.

Basic - Identifies a brief list of opportunities for the U.S. markets and provides minimal reasoning to support the statements.

Below Expectations - Attempts to identify opportunities for the U.S markets; however, the opportunities identified are inaccurate or reasoning to support the statements is not provided.

Non-Performance - The identification of opportunities for U.S. markets is non-existent or lacks the components described in the assignment instructions.

Distinguished - Employs persuasive information from credible sources to develop an ample analysis or synthesis of the topic. Viewpoints of experts are scrutinized thoroughly.

Proficient - Employs applicable information from credible sources to develop an analysis of the topic.

Basic - Identifies applicable information from credible sources, but may neglect the application of such information toward the analysis of the topic.

Below Expectations - Displays information from external sources, but such information may lack credibility and/or relevance. Neglects the application of such information toward the analysis of the topic.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Creates meaningful correlations among experiences outside of the classroom to deepen understanding of field of study and to broaden own viewpoints.

Proficient - Compares life experiences and academic knowledge to distinguish differences and similarities while acknowledging perspectives other than own.

Basic - Recognizes correlation between life experiences, academic texts, and ideas perceived as similar and related to own interests.

Below Expectations - Briefly comments about connections between life experiences and academic texts.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.

Basic - Exhibits basic knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The paper meets the specific page requirement stipulated in the assignment description.

Proficient - The paper closely meets the page requirement stipulated in the assignment description.

Basic - The paper meets over half of the page requirement stipulated in the assignment description.

Below Expectations - A fraction of the page requirement is completed.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.