Distinguished - Constructs two internal and three external contingencies, thoroughly discussing the impact of each contingency on the sports marketing plan.

Proficient - Constructs two internal and three external contingencies, providing some discussion of the impact of each contingency on the sports marketing plan.

Basic - Constructs fewer than the required number of internal and external contingencies and/or does not fully discuss the impact of each contingency on the sports marketing plan.

Below Expectation - Attempts to construct some internal and external contingencies,but provides little or no discussion of the impact of each contingency on the sports marketing plan.

Non-Performance - The construction of internal and external contingencies and discussion of their impact on the sports marketing plan is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively justifies market selection decisions based on psychological and sociological factors.

Proficient - Justifies market selection decisions but may not fully explain the influence of  both psychological and sociological factors.

Basic - Justifies market selection decisions but explains the influence of only one of the required factors (i.e., psychological or sociological). 

Below Expectation - Attempts to justify market selection decisions, but does not address psychological and sociological factors as influences.

Non-Performance - The justification of the market selection decisions is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Generates all parts of the sports marketing mix in relation to the sports organization, discussing all elements, including  the sports product, price, promotion, and distribution.

Proficient - Generates a sports marketing mix in relation to the sports organization, discussing only two of the elements of the sports marketing mix.

Basic - Generates a sports marketing mix in relation to the sports organization, discussing only one of the elements of the sports marketing mix.

Below Expectation - Attempts to generate a sports marketing mix in relation to the sports organization but lacks discussion of the elements of the sports marketing mix.

Non-Performance - The generation of a sports marketing mix is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Creates a plan for the marketing process that includes a feasible control phase and implementation strategy. The plan thoroughly addresses any unique issues, including the impact on facilities and any specific departments or segments of the organization impacted by the plan.

Proficient - Creates a plan for the marketing process that includes a mostly feasible control phase and implementation strategy. The plan sufficiently addresses any unique issues, such as the impact on facilities and any specific departments or segments of the organization impacted by the plan.

Basic - Creates a plan for the marketing process that includes a control phase and implementation strategy. The plan may not fully address the unique issues, such as the impact on facilities and any specific departments or segments of the organization impacted by the plan.

Below Expectation - Attempts to create a plan for the marketing process, but the control phase and implementation strategy are underdeveloped and/or infeasible. The plan fails to address unique issues. 

Non-Performance - The plan is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Uses appropriate, pertinent, and persuasive content to discover and develop sophisticated ideas within the context of the discipline, shaping the work as a whole.

Proficient - Uses appropriate and pertinent content to discover ideas within the context of the discipline, shaping the work as a whole.

Basic - Uses appropriate and pertinent content, but does not apply it toward discovering or developing ideas. Overall, content assists in shaping the written work.

Below Expectation - Uses content, though it may be unrelated or inappropriate to the topic. Content does not contribute toward the development of the written work, and may distract the reader from its purpose.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Employs persuasive information from credible sources to develop an ample analysis or synthesis of the topic. Viewpoints of experts are scrutinized thoroughly.

Proficient - Employs applicable information from credible sources to develop an analysis of the topic.

Basic - Identifies applicable information from credible sources, but may neglect the application of such information toward the analysis of the topic.

Below Expectation - Displays information from external sources, but such information may lack credibility and/or relevance. Neglects the application of such information toward the analysis of the topic.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.

Below Expectation - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.

Basic - Exhibits basic knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.

Below Expectation - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The paper meets the specific page requirement stipulated in the assignment description.

Proficient - The paper closely meets the page requirement stipulated in the assignment description.

Basic - The paper meets over half of the page requirement stipulated in the assignment description.

Below Expectation - A fraction of the page requirement is completed.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectation - Uses inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.