BUS402.AW5.01
Description:
Total Possible Score: 30.00
Executive Summary
Total: 3.00
Distinguished: The executive summary is crisp and concise and exceptionally convincing. The tone is businesslike yet conveys a sense of excitement and anticipation. It is a summary of the plan, not an introduction or a preface. All components of the executive summary as detailed in the assignment instructions are present and well executed.
Proficient: The executive summary is crisp and concise and sufficiently convincing. The tone is businesslike. It is a summary of the plan, not an introduction or a preface.
Basic: An attempt has been made to develop a summary, however, it isn't sufficiently convincing and may lack an appropriate business tone. The executive summary is more of an introduction or a preface than a summary.
Below Expectations: The executive summary lacks a clear structure. An occasional organizational device is discernible, however, the writing is difficult to follow; it lacks credibility, and the tone is not appropriate.
Non-Performance: The executive summary is either non-existent, or lacks the components described in the assignment instructions.
Company Description
Total: 3.00
Distinguished: The company description section is exceptionally clear and focused and includes the mission and vision statements.
Proficient: The company description section is clear and focused and includes basic information from the mission and vision statements.
Basic: The company description section is provided and refers to the mission and vision statements.
Below Expectations: The company description is somewhat unclear or development is minimal. It does not include any references to the mission and vision statements.
Non-Performance: The company description is either non-existent, or lacks the key components of mission and vision statements.
Economic Assessment
Total: 3.00
Distinguished: The economic analysis is exceptionally thorough, relevant, and focused. It wholly addresses the nature and direction of the economy in which the company competes or may compete.
Proficient: The economic analysis is relevant, and focused. It addresses the nature and direction of the economy in which the company competes or may compete.
Basic: The economic is mostly relevant, although may be overly broad or simplistic and not wholly effective.
Below Expectations: The economic analysis is somewhat unclear, or development is minimal. It addresses very few of the components and any present components are not thoroughly examined.
Non-Performance: The economic analysis is either non-existent, or lacks the components necessary for strategic recommendations.
Market Analysis
Total: 3.00
Distinguished: The market analysis contributes toward defining the nature of the business and the remainder of the business plan. It thoroughly and exceptionally describes the business' target market audience, and the amount of potential that exists in a firm's target market. The market analysis provides an exceptionally thorough and relevant description all of the components in the assignment instructions.
Proficient: The market analysis provides some support toward defining the nature of the business and the remainder of the business plan. It adequately describes the business' target market audience, and the amount of potential that exists in a firm's target market. The market analysis provides an adequate description of all of the components in the assignment instructions.
Basic: The market analysis relates to the nature of the business and the remainder of the business plan, though it may not necessarily contribute toward defining such elements. It offers a very basic description of the business' target market audience, and the amount of potential that exists in a firm's target market. The market analysis provides a description of most of the components in the assignment instructions.
Below Expectations: The market plan has little to no apparent relationship with the business, or with the business plan. It offers an insufficient description of the business' target market audience, and the amount of potential that exists in a firm's target market. The market analysis addresses very few of the components in the assignment instructions.
Non-Performance: The market analysis is either non-existent, or lacks the components described in the assignment instructions.
Marketing Plan
Total: 3.00
Distinguished: The marketing plan thoroughly describes a convincing and feasible marketing plan that supports strategic recommendations. Marketing of the business was discussed including a thorough analysis of the target market and how it will be reached, competition and their strengths and weaknesses, and strategies for better customer relationships. Marketing mix (4 p's) was examined.
Proficient: The marketing plan describes a convincing and feasible marketing plan that supports strategic recommendations. Marketing of the business was discussed including an analysis of the target market and how it will be reached, competition and their strengths and weaknesses, and strategies for better customer relationships. Marketing mix (4 p's) mentioned.
Basic: The marketing plan describes a marketing plan that supports strategic recommendations. Marketing of the business was discussed including an analysis of the target market and how it will be reached, competition and their strengths and weaknesses, and strategies for better customer relationships. Marketing mix (4 p's) mentioned but details were vague.
Below Expectations: The marketing plan does not describes a plan that supports strategic recommendations. The analysis of the target market and completion was incomplete. The marketing mix (4 p's) was not mentioned.
Non-Performance: The marketing plan is either non-existent, or fails to address the market strategy. It lacks the marketing mix (4 p's) necessary for a marketing plan.
Strategic Recommendations
Total: 3.00
Distinguished: The strategic recommendations section clearly and thoroughly reflects an analysis of the company and its resources as well as the threats/opportunities in the external environment.
Proficient: The strategic recommendations section reflects an analysis of the company and its resources as well as the threats/opportunities in the external environment.
Basic: The strategic recommendations section reflects a basic analysis of the company and its resources as well as the threats / opportunities in the external environment. However, some important elements may be missing.
Below Expectations: The strategic recommendations section does not directly address some of the company's weaknesses or external threats.
Non-Performance: The strategic recommendations section is either non-existent, or does not reflect an internal or external assessment.
Organizational Structure
Total: 3.00
Distinguished: The paper clearly highlights the reciprocal relationship between strategy and structure. Recommendations to change structure reflect changes in strategy.
Proficient: The paper indicates the reciprocal relationship between strategy and structure. Recommendations to change structure reflect changes in strategy.
Basic: The paper indicates a relationship between strategy and structure. Recommendations to change structure reflect changes in strategy.
Below Expectations: The paper does not recognize the relationship between strategy and structure. Recommendations to change structure are not isolated from any changes in strategy.
Non-Performance: The organizational structure section is either non-existent, or recommendations to change structure bear no relationship to changes in strategy.
Financial Plan
Total: 3.00
Distinguished: The paper reflects financial analysis that is accurate, correct, consistent, and realistic. Appropriate inferences and recommendations were based on that analysis. Detailed graphs and tables were included.
Proficient: The paper reflects financial analysis that is accurate, correct, consistent, and realistic. There were appropriate inferences and recommendations made. Graphs and tables were included.
Basic: The paper reflects a somewhat accurate financial analysis, but occasionally made minor errors. Inferences and recommendations reflected those errors. Graphs and tables were included.
Below Expectations: The analysis drew incorrect conclusions about what the financial data meant. Few graphs or tables were included; those that were included contained insufficient or incorrect information.
Non-Performance: The financial plan section is either non-existent, or does not include any financial information to support strategic recommendations.
Context of and Purpose for Writing
Total: 1.00
Distinguished: Student demonstrates successful execution of organization and presentation of content. The purpose of the writing is evident and easy to understand.
Proficient: Student demonstrates sufficient attention to organization and presentation of content. The purpose of the writing is, for the most part, clear and easy to understand.
Basic: Student demonstrates a basic level of organization and presentation of content in written work. The purpose of the writing is somewhat evident, but may not be integrated throughout written work.
Below Expectations: Students' organization and presentation of content is severely limited. Reader is, for the most part, unable to distinguish the purpose of the writing.
Non-Performance: Written assignment is either non-existent, or student fails to communicate any form of context of or purpose for writing.
Control of Syntax and Mechanics
Total: 1.00
Distinguished: Demonstrates thorough knowledge and control of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.
Proficient: Demonstrates knowledge and control of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.
Basic: Demonstrates basic knowledge of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.
Below Expectations: Fails to demonstrate basic knowledge of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.
Non-Performance: Work is either non-existent, or contains an excessive amount of major errors, making the work unreadable.
Explanation of Issues
Total: 1.00
Distinguished: Student clearly and comprehensively describes the issue to be considered, delivering all relevant information necessary for full understanding.
Proficient: Student clearly describes the issue to be considered, delivering enough relevant information for a sufficient understanding.
Basic: Student briefly identifies the issue to be considered, delivering minimal information for a basic understanding.
Below Expectations: Student briefly identifies the issue to be considered, but may not deliver additional information necessary for a basic understanding.
Non-Performance: Student fails to identify issues to be considered.
Ethical Issue Recognition
Total: 1.00
Distinguished: Student recognizes ethical issues when presented in a complex, multilayered (gray) context AND can recognize cross-relationships among the issues.
Proficient: Student recognizes ethical issues when issues are presented in a multilayered (gray) context or can grasps cross-relationships among the issues.
Basic: Student recognizes basic and obvious ethical issues and grasps (incompletely) the complexities or interrelationships among the issues.
Below Expectations: Student recognizes obvious ethical issues but fails to grasp complexity or interrelationships.
Non-Performance: Student makes no attempt to recognize basic ethical issues.
APA Formatting
Total: 1.00
Distinguished: Student correctly uses APA formatting consistently throughout the paper, title and reference page.
Proficient: Student is able to demonstrate APA formatting throughout the paper, however, layout contains a few minor errors.
Basic: Student is able to demonstrate basic knowledge of APA formatting throughout the paper. Layout still does not meet all APA requirements specified.
Below Expectations: Fails to demonstrate basic knowledge of APA formatting. There are frequent errors making the layout difficult to distinguish as APA.
Non-Performance: Assignment submission is either non-existent or APA formatting is not recognizable.
Page Requirement
Total: 0.50
Distinguished: The paper meets the specific page requirement stipulated in the assignment description.
Proficient: The paper closely met the page requirements predetermined in the assignment description.
Basic: The paper met over half of the page requirement.
Below Expectations: A fraction of the page requirement was completed.
Non-Performance: Assignment submission is non-existent.
Resource Requirement
Total: 0.50
Distinguished: Student provides sufficient resources and uses the correct amount of sources from the specified search agent.
Proficient: Student includes almost all of the sources, while using the correct search agent specificed in the assignment instructions.
Basic: Student was able to provide over half of the sources required in the assignment instructions.
Below Expectations: Student scarcely provides sufficient resources and was unable to include sources from specificed search agent.
Non-Performance: Student does not cite any sources or assignment submission is non-existent.
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