Distinguished - Executive summary is logically organized with a well-written synopsis of the highlights and objectives for the creation of a sustainable marketing strategy for the healthcare organization.

Proficient - Executive summary is organized with a synopsis of the highlights and objectives for the creation of a sustainable marketing strategy for the healthcare organization. Some relevant information may be missing.

Basic - Executive summary is somewhat organized with a minimal synopsis of the highlights and objectives for the creation of a sustainable marketing strategy for the healthcare organization. Many relevant details are missing.

Below Expectations - The executive summary has little structure and shows minimal focus on a marketing plan.

Non-Performance - The executive summary is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Provides a detailed analysis of the organization’s strengths and weaknesses based on the SWOT analysis, areas of specialization in products and services, and population survey of healthcare concerns.

Proficient - Provides an analysis of the organization’s strengths and weaknesses based on the SWOT analysis, areas of specialization in products and services, and population survey of healthcare concerns. Some relevant details may be missing.

Basic - Provides a limited analysis of the organization’s strengths and weaknesses based on the SWOT analysis, areas of specialization in products and services, and population survey of healthcare concerns. Many relevant details may be missing.

Below Expectations - Attempts to provide an analysis of the organization’s competitive standing based on SWOT analysis, competitor profiles, and community demographics. The analysis is incomplete and/or inaccurate.

Non-Performance - The market analysis is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Provides a detailed analysis of the macro- and micro-environmental factors associated with the behavior of consumers and how this data affects the marketing plan.

Proficient - Provides an analysis of the macro- and micro-environmental factors associated with the behavior of consumers and how this data affects the marketing plan. Some relevant details are missing.

Basic - Provides a limited analysis of the macro- and micro-environmental factors associated with the behavior of consumers and how this data affects the marketing plan. Many relevant details are missing.

Below Expectations - Attempts to provide an analysis of the macro- and micro-environmental factors of economics and competitor strategies related to healthcare organizations. Details are not relevant and/or related.

Non-Performance - The environmental analysis is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Provides a thorough description of the research and findings related to establishing marketing goals. Provides comprehensive long- and short-term strategies to meet marketing goals.

Proficient - Provides a description of the research and findings related to establishing marketing goals. Provides some long- and short-term strategies to meet marketing goals.

Basic - Provides a minimal description of the research and findings related to establishing marketing goals. Provides some long- and short-term strategies to meet marketing goals, though they may be underdeveloped.

Below Expectations - Attempts to provide a description of the research and findings related to establishing marketing goals; however, the description is significantly underdeveloped and/or contains incorrect information.

Non-Performance - The marketing goals and strategies are either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Excellent analysis of the tools required for the implementation, monitoring and evaluation of the marketing plan. All stakeholders are represented in the ongoing evaluations.

Proficient - Provides a sufficient analysis of the tools required for the implementation, monitoring and evaluation of the marketing plan. Some stakeholders are represented in the ongoing evaluations.

Basic - Provides a minimal analysis of the tools required for the implementation, monitoring and evaluation of the marketing plan; many relevant details are missing. Many stakeholders are not represented in the ongoing evaluations.

Below Expectations - Attempts to provide an analysis of the tools required for the implementation, monitoring and evaluation of the marketing plan; however, the analysis is incomplete and/or inaccurate. Stakeholders may not be represented in the ongoing evaluations.

Non-Performance - The monitor and control analysis is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Clearly evaluates own and others' assumptions and carefully determines the relevance of contexts when presenting a position.

Proficient - Determines own and others' assumptions and clearly identifies the relevance of contexts when presenting a position.

Basic - Determines some assumptions and identifies on a basic level the importance of contexts when presenting a position.

Below Expectations - Recognizes some assumptions, although such recognition may be incomplete. May inadequately identify the importance of contexts when presenting a position.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - States and describes the theory and accurately explains the details of the theory used.

Proficient - States and describes the major theory and attempts to explain the details of the theory, but has some inaccuracies.

Basic - States and describes the major theory she/he uses.

Below Expectations - Only states the major theory she/he uses.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.

Basic - Exhibits basic knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The paper meets the specific page requirement stipulated in the assignment description.

Proficient - The paper closely meets the page requirement stipulated in the assignment description.

Basic - The paper meets over half of the page requirement stipulated in the assignment description.

Below Expectations - A fraction of the page requirement is completed.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.