Distinguished - Provides a thorough description of social media and the technology and tools driving the phenomenon. Comprehensively describes the potential benefits of social media and healthcare marketing.

Proficient - Provides a description of social media and the technology and tools driving the phenomenon. Describes some potential benefits of social media and healthcare marketing.

Basic - Provides a limited description of social media and the technology and tools driving the phenomenon. Describes few potential benefits of social media and healthcare marketing. Relevant details are missing.

Below Expectations - Attempts to describe social media and the technology and tools driving the phenomenon, but the description is vague and/or incomplete.

Non-Performance - The description of social media and technology tools involved is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively debates the ethical, legal, and security issues associated with using social media in healthcare marketing. Provides a thoroughly balanced view of the pros and cons of using social media.

Proficient - Debates the ethical, legal, and security issues associated with using social media in healthcare marketing. The debate may not provide a completely balanced view of the pros and cons of using social media.

Basic - Vaguely debates the ethical, legal, and security issues associated with using social media in healthcare marketing. The debate may be somewhat one-sided and unbalanced in presenting the pros and cons of using social media.

Below Expectations - Attempts debate the pros and cons of using social media in healthcare marketing. The debate is one-sided and unbalanced and/or the major points aren’t wholly relevant to the topic.

Non-Performance - Debate of the use of social media in healthcare marketing is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively explains whether social media will be utilized in conjunction with traditional media tools such as newspapers, magazines, and billboards for healthcare marketing.

Proficient - Explains whether social media will be utilized in conjunction with traditional media tools such as newspapers, magazines, and billboards for healthcare marketing. Explanation may be slightly underdeveloped.

Basic - Vaguely explains whether social media will be utilized in conjunction with traditional media tools such as newspapers, magazines, and billboards for healthcare marketing. Explanation lacks sufficient development.

Below Expectations - Attempts to explain whether social media will be utilized with traditional media for healthcare marketing; however, explanation is vague and unclear.

Non-Performance - The explanation of using social media with traditional marketing tactics is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Distinguishes probable implications of the text for contexts, perspectives, or issues outside the assigned task or beyond the author’s explicit message.

Proficient - Uses the text, general background understanding, and/or specific knowledge of the author’s context to draw more intricate inferences about the author’s message and approach.

Basic - Considers how textual features (e.g., sentence and paragraph structure or tone) contribute to the author’s message; draws fundamental inferences about context and rationale of text.

Below Expectations - Inadequately captures vocabulary and makes an effort to paraphrase or summarize the information the text communicates.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Employs persuasive information from credible sources to develop an ample analysis or synthesis of the topic. Viewpoints of experts are scrutinized thoroughly.

Proficient - Employs applicable information from credible sources to develop an analysis of the topic.

Basic - Identifies applicable information from credible sources, but may neglect the application of such information toward the analysis of the topic.

Below Expectations - Displays information from external sources, but such information may lack credibility and/or relevance. Neglects the application of such information toward the analysis of the topic.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Autonomously synthesizes or draws conclusions by combining examples, facts, or theories from multiple disciplines.

Proficient - Autonomously correlates examples, facts, or theories from multiple disciplines.

Basic - Attempts to correlate examples, facts, or theories from multiple disciplines.

Below Expectations - When prompted, displays inconsistent examples, facts, or theories from multiple disciplines.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.

Basic - Exhibits basic knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The paper meets the specific page requirement stipulated in the assignment description.

Proficient - The paper closely meets the page requirement stipulated in the assignment description.

Basic - The paper meets over half of the page requirement stipulated in the assignment description.

Below Expectations - A fraction of the page requirement is completed.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.