Distinguished - Clearly and comprehensively assembles, labels, and provides examples to illustrate the fundamental principles of persuasion. All details are present and accurate.

Proficient - Assembles, labels, and provides examples to illustrate the fundamental principles of persuasion. Minor details may be unclear.

Basic - Partially assembles, labels, and provides examples to illustrate the fundamental principles of persuasion. Relevant details may be missing and/or unclear.

Below Expectations - Attempts to assemble, label, and provide examples to illustrate the fundamental principles of persuasion. Significant details may be missing and unclear.

Non-Performance - The (examples) are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Clearly and comprehensively explains the relevance of social psychological theory and/or research to a selected example, fully considering characteristics of the communicator, message, and target audience. All details are present and accurate.

Proficient - Explains the relevance of social psychological theory and/or research to a selected example, considering characteristics of the communicator, message, and target audience. Minor details may be unclear.

Basic - Partially explains the relevance of social psychological theory and/or research to a selected example, partially considering characteristics of the communicator, message, and target audience. Relevant details may be missing and/or unclear.

Below Expectations - Attempts to explain the relevance of social psychological theory and/or research to a selected example, minimally considering characteristics of the communicator, message, and target audience. Significant details may be missing and unclear.

Non-Performance - The (application of social psychological principles) is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Clearly and comprehensively formulates a plan to intentionally enhance persuasiveness. All details are present and accurate.

Proficient - Formulates a plan to intentionally enhance persuasiveness. Minor details may be unclear.

Basic - Partially formulates a plan to intentionally enhance persuasiveness. Relevant details may be missing and/or unclear.

Below Expectations - Attempts to formulate a plan to intentionally enhance persuasiveness. Significant details may be missing and unclear.

Non-Performance - The (formulation of a plan to enhance persuasiveness) is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Analyzes texts for scholarly significance and pertinence within and across various disciplines, assessing them according to their contributions and consequences.

Proficient - Utilizes texts in the context of scholarship to expand a foundation of disciplinary knowledge and to raise and discover significant inquiries.

Basic - Employs texts with the intent and expectation of increasing knowledge.

Below Expectations - Approaches texts only within the context of assignment.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Clearly and comprehensively explains the issue to be considered, delivering all relevant information necessary for a full understanding.

Proficient - Clearly explains the issue to be considered, delivering enough relevant information for an adequate understanding.

Basic - Briefly explains the issue to be considered, delivering minimal information for a basic understanding.

Below Expectations - Briefly explains the issue to be considered, but may not deliver additional information necessary for a basic understanding.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions. 

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.