Distinguished - Thoroughly analyzes the DBLC Scenario and identifies all user needs, and  comprehensively describes the Database Development Life Cycle. Includes extensive detail about the elements of the life cycle.

Proficient - Analyzes the DBLC Scenario and identifies the primary user needs, and describes the Database Development Life Cycle. Minor elements are missing.

Basic - Minimally analyzes the DBLC Scenario user needs. Several important user needs may be missing, and briefly describes the Database Development Life Cycle. Relevant elements are missing.

Below Expectations - Attempts to analyze the DBLC Scenario and describe the Database Development Life Cycle; however, many user needs and significant elements are missing from the analysis and description.

Non-Performance - The DBLC and Life Cycle analysis is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly explains the analysis, design, implementation, and testing tasks fully supporting the explanation with specific details .

Proficient - Explains the analysis, design, implementation, and testing tasks mostly supporting the explanation with details. The explanation is slightly underdeveloped.

Basic - Briefly explains the analysis, design, implementation, and testing tasks somewhat supporting the explanation with limited details.  The explanation is underdeveloped.

Below Expectations - Attempts to explain the analysis, design, implementation, and testing tasks; however, one or more of the prompt elements is missing, and the explanation is significantly underdeveloped.

Non-Performance - The explanations of the analysis, design, implementation, and testing tasks are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Thoroughly describes how unstructured data can be converted to structured data.

Proficient - Describes how unstructured data can be converted to structured data.  The description is slightly underdeveloped.

Basic - Partially describes how unstructured data can be converted to structured data. The description is underdeveloped.

Below Expectations - Attempts to describe how unstructured data can be converted to structured data; however, the description is significantly underdeveloped.

Non-Performance - The description of how unstructured data can be converted to structured data is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly explains more than two challenges of implementing the DBLC process, and suggests thoroughly supported, realistic ways the challenges can be overcome.

Proficient - Explains two challenges of implementing the DBLC process, and suggests mostly supported, realistic ways the challenges can be overcome. Minor details are missing.

Basic - Partially explains two challenges of implementing the DBLC process, and suggests somewhat supported, though not entirely realistic ways the challenges can be overcome. . Relevant details are missing.

Below Expectations - Attempts to explain one or two challenges of implementing the DBLC process; however,  the challenges identified may not be relevant and/or are missing critical details, and suggestions are not realistic and supported.

Non-Performance - The explanation of two challenges of implementing the DBLC process and suggestions for overcoming these challenges are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Provides a succinct one-page professionally-formatted memo to the executive team that thoroughly explains the DBLC steps.

Proficient - Provides a one-page professionally-formatted memo to the executive team that sufficiently explains the DBLC steps. Minor details are missing.

Basic - Provides a one-page memo to the executive team that partially explains the DBLC steps. Memo may not be professionally rendered, and/or relevant details are missing.

Below Expectations - Attempts to provide a one-page to the executive team that explains the DBLC steps; however, the memo is not formatted professionally, and significant details are missing.

Non-Performance - The memo is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.