Distinguished - Accurately follows the principles of writing headlines: logic, specificity, word precision, and avoid double meanings.

Proficient - N/A

Basic - Mostly accurately follows some of the principles writing headlines: logic, specificity, word precision, and avoid double meanings.

Below Expectations - N/A

Non-Performance - The principles of writing headlines  are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Includes a professional headshot for the story.

Proficient - N/A

Basic - N/A

Below Expectations - N/A

Non-Performance - The headshot is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Incorporates a relevant picture or infographic for a peer’s story.

Proficient - N/A

Basic - Incorporates a vaguely relevant picture or infographic for a peer’s story.

Below Expectations - N/A

Non-Performance - The picture or infographic is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Includes a pull quote for a peer’s story.

Proficient - N/A

Basic - N/A

Below Expectations - N/A

Non-Performance - The pull quote for a peer’s story is either nonexistent or lacks the components described in the assignment instructions.