Distinguished - Paper is logically organized with a well-written introduction, thesis statement, and conclusion.

Proficient - Paper is logically organized with an introduction, thesis statement, and conclusion. One of these requires improvement.

Basic - Paper is organized with an introduction, thesis statement, and conclusion. One or more of the introduction, thesis statement, and/or conclusion require improvement.

Below Expectations - Paper is loosely organized with an introduction, thesis statement, and conclusion. The introduction, thesis statement, and/or conclusion require much improvement.

Non-Performance - The introduction, thesis statement, and conclusion are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Thoroughly describes member services and incentives.

Proficient - Describes member services and incentives. Minor details are missing.

Basic - Minimally describes member services and incentives. Relevant details are missing.

Below Expectations - Attempts to describe member services and incentives; however, significant details are missing.

Non-Performance - The description of member services and incentives is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly discusses new/current/upcoming technology.

Proficient - Discusses new/current/upcoming technology. Minor details are missing.

Basic - Minimally discusses new/current/upcoming technology. Relevant details are missing.

Below Expectations - Attempts to discuss new/current/upcoming technology; however, significant details are missing.

Non-Performance - The discussion of new/current/upcoming technology is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly examines provider network and outreach.

Proficient - Examines provider network and outreach. Minor details are missing.

Basic - Minimally examines provider network and outreach. Relevant details are missing.

Below Expectations - Attempts to examine provider network and outreach; however, significant details are missing.

Non-Performance - The examination of provider network and outreach is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly explains the insurance company’s commitment to excellent and quality.

Proficient - Explains the insurance company’s commitment to excellent and quality. Minor details are missing.

Basic - Minimally explains insurance company’s commitment to excellent and quality. Relevant details are missing.

Below Expectations - Attempts to explain insurance company’s commitment to excellent and quality; however, significant details are missing.

Non-Performance - The explanation of the insurance company’s commitment to excellent and quality is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly lists its accreditation and/or certification.

Proficient - Lists its accreditation and/or certification. Minor details are missing.

Basic - Minimally lists its accreditation and/or certification. Relevant details are missing.

Below Expectations - Attempts to lists its accreditation and/or certification; however, significant details are missing.

Non-Performance - The listing of its accreditation and/or certification is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Generates two recommendations for improving the company’s member services and/or Website. The justification is thoroughly supported with relevant scholarly and/or peer-reviewed resources.

Proficient - Generates two recommendations for improving the company’s member services and/or Website. The justification is supported with relevant scholarly and/or peer-reviewed resources. Minor details are missing.

Basic - Generates two recommendations for improving the company’s member services and/or Website. The justification is supported with resources that may not be scholarly. Relevant details are missing.

Below Expectations - Generates two recommendations for improving the company’s member services and/or Website; however, the justification is not supported with scholarly resources and significant details are missing.

Non-Performance - The proposal and justification of recommendations for improving the company’s member services and/or Website are either non-existent or lack the components described in the assignment instructions.

Distinguished - Clearly evaluates own and others' assumptions and carefully determines the relevance of contexts when presenting a position.

Proficient - Evaluates own and others' assumptions and determines the relevance of contexts when presenting a position.

Basic - Evaluates many assumptions and identifies the importance of contexts when presenting a position.

Below Expectations - Evaluates some assumptions, although the evaluation is incomplete. May inadequately identify the importance of contexts when presenting a position.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.