Distinguished - Creates engaging headlines according to the conventions of each social media platform.

Proficient - Creates headlines according to the conventions of each social media platform. The headlines are mostly engaging.

Basic - Creates headlines according to the conventions of each social media platform. The headlines are somewhat engaging.

Below Expectations - Creates headlines that are not in accordance with the conventions of each social media platform. The headlines lack engagement and clarity.

Non-Performance - The headlines created according to the conventions of each social media platform are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Writes compelling, engaging leads for the story for each social media platform

Proficient - Writes engaging leads for the story for each social media platform.

Basic - Writes leads for the story for each social media platform but the lead is not engaging.

Below Expectations - Writes leads for the story that are not engaging and do not include all of the intended social media platforms.

Non-Performance - The leads for the story on each social media platform are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Includes images that are appropriate and engaging that support the story on each social media platform.

Proficient - Includes images to support the social media posts. The connection between the images and the stories are vague.
 

Basic - Includes images that support the story on each social media platform; however, the images may detract from the posts. 

Below Expectations - Includes several images in an attempt to support the posts; however, the images are not properly used according to the conventions of the social media platforms.

Non-Performance - The images to support the story on each social media platform are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Appropriately integrates attributions and quotes that enhance the story on each social media platform.

Proficient - Integrates attributions and quotes for the story on each social media platform. The integration is slightly inappropriate.

Basic - Integrates attributions and quotes for the story on each social media platform. The integration is inappropriate.

Below Expectations - The attributions and quotes are not appropriate for the story on each social media platform.

Non-Performance - The integration of the attributions and quotes is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of words.

Proficient - The length of the paper is nearly equivalent to the required number of words.

Basic - The length of the paper is equivalent to at least three quarters of the required number of words.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of words.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.