Distinguished - Paper is logically organized with a well-written introduction, thesis statement, and conclusion.

Proficient -Paper is logically organized with an introduction, thesis statement, and conclusion.  One of these requires improvement.

Basic - Paper is organized with an introduction, thesis statement, and conclusion. One or more of the introduction, thesis statement, and/or conclusion require improvement.

Below Expectations - Paper is loosely organized with an introduction, thesis statement, and conclusion. The introduction, thesis statement, and/or conclusion require much improvement.

Non-Performance - The introduction, thesis statement, and conclusion are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Provides thorough and concise summary including the purpose of the report, highlights of all major points of the report, and description of all results, conclusions, or recommendations from the report.

Proficient - Provides a summary including the purpose of the report, highlights of all major points of the report, and description of all results, conclusions, or recommendations from the report.

Basic - Provides a summary including the purpose of the report, highlights of some major points of the report, and description of some results, conclusions, or recommendations from the report.

Below Expectations - Provides a summary that is missing one or more of the following elements: purpose of the report, highlights of major points of the report, and description of results, conclusions, or recommendations from the report.

Non-Performance - The Executive Summary is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Provides a thorough and complete description of service or equipment suggested in the business proposal and reasons why this is socially and politically beneficial for the community in meeting consumer demands.

Proficient - Provides a description of service or equipment suggested in the business proposal and reasons why this is socially and politically beneficial for the community in meeting consumer demands.

Basic - Provides a description of service or equipment suggested in the business proposal and some reasons why it is beneficial.

Below Expectations - Attempts to provide a description of service or equipment suggested in the business proposal, but it is incomplete.

Non-Performance - The description of the service or equipment is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Summary of the management structure proposed includes the background and vital responsibilities for at least three levels of the organization. An organizational chart is included that shows at least three levels of management.

Proficient - Summary of the management structure proposed includes the background and vital responsibilities for at least two levels of the organization. An organizational chart is included that shows at least three levels of management.

Basic - Summary of the management structure proposed includes the background and responsibilities for at least two levels of the organization. An organizational chart is included that shows at least two levels of management.

Below Expectations - Summary of the management structure proposed does not include the background and responsibilities for at least two levels of the organization. An organizational chart is not included that shows at two levels of management.

Non-Performance - The organizational plan is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Provides a thorough explanation of the target market, customer demographics, incentives and advertisement that may be used to entice customers. Discussion of competitor risk-management is complete.

Proficient -Provides an explanation of the target market, customer demographics, incentives and advertisement that may be used to entice customers but lacks some details. Discussion of competitor risk-management is complete.

Basic - Provides an explanation of the target market, customer demographics, incentives and advertisement that may be used to entice customers  but lacks significant details.  Some discussion of the competitors is provided.

Below Expectations - Attempts to provide an explanation of factors listed in the assignment but it is incomplete.

Non-Performance - The marketing segment is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - A complete financial analysis is provided that exceeds the minimum factors in the assignment.

Proficient - A mostly complete financial analysis is provided that includes most of the factors in the assignment.

Basic -The financial analysis provided includes some of the factors in the assignment.

Below Expectations - The financial analysis provided neglects most of the factors in the assignment.

Non-Performance - The financial analysis is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - A complete income statement is provided that exceeds the information to answer the assumed requirements as applicable to the chosen business.

Proficient -A complete income statement  is provided that includes most of the information to answer the assumed requirements as applicable to the chosen business.

Basic -The income statement provided includes some  of the information to answer the assumed requirements as applicable to the chosen business.

Below Expectations -The income statement provided neglects most of the information to answer the assumed requirements as applicable to the chosen business.

Non-Performance - The income statement is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Autonomously synthesizes or draws conclusions by combining examples, facts, or theories from multiple disciplines.

Proficient - Autonomously correlates examples, facts, or theories from multiple disciplines.

Basic -Attempts to correlate examples, facts, or theories from multiple disciplines.

Below Expectations - Student, when prompted, displays inconsistent examples, facts, or theories from multiple disciplines.

Non-Performance -The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Renovates ideas or solutions into entirely new forms.

Proficient - Conceives ideas or solutions into a coherent whole.

Basic - Associates ideas or solutions in novel ways.

Below Expectations - Recognizes existing connections among ideas or solutions.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Clearly and comprehensively explains in detail the issue to be considered, delivering all relevant information necessary for full understanding.

Proficient -Clearly explains in detail the issue to be considered, delivering enough relevant information for an adequate understanding.

Basic - Briefly recognizes the issue to be considered, delivering minimal information for a basic understanding.

Below Expectations - Briefly recognizes the issue to be considered, but may not deliver additional information necessary for a basic understanding.

Non-Performance -The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished -Accurately uses APA formatting consistently throughout the paper, title and reference page.

Proficient -Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.

Basic - Exhibits basic knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The paper meets the specific page requirement stipulated in the assignment description.

Proficient - The paper closely meets the page requirement stipulated in the assignment description.

Basic - The paper meets over half of the page requirement.

Below Expectations - A fraction of the page requirement is completed.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Provides ample resources and uses the correct number of sources from the specified search agents.

Proficient -Provides the approximate number of sources, while using some of the correct search agents specified in the assignment instructions.

Basic - Provides over half of the sources required in the assignment instructions.

Below Expectations - Provides inadequate number of resources and does not include sources from specified search agents.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.