Description:
Total Possible Score: 10.00
Distinguished - Correctly identifies the author of the message.
Non-Performance - The identification of the author of the message is either nonexistent or lacks the components described in the assignment instructions.
Distinguished - Comprehensively explains the creative techniques used to capture the attention of the audience.
Proficient - Explains the creative techniques used to capture the attention of the audience. Minor details are missing.
Basic - Minimally explains the creative techniques used to capture the attention of the audience. Relevant details are missing.
Below Expectations - Attempts to explain the creative techniques used to capture the attention of the audience; however, significant details are missing.
Non-Performance - The explanation of the creative techniques used to capture the attention of the audience is either nonexistent or lacks the components described in the assignment instructions.
Distinguished - Identifies and comprehensively explains all of the values and points of view that are contained within the message and all of those that are omitted from the message.
Proficient - Identifies and explains most of the values and points of view that are contained within the message and most of those that are omitted from the message. Minor details are missing.
Basic - Identifies and explains some of the values and points of view that are contained within the message and some of those that are omitted from the message. Relevant details are missing.
Below Expectations - Attempts to identify and explain the values and points of view that are contained within the message and those that are omitted from the message; however, significant details are missing.
Non-Performance - The identification and explanation of the values and points of view that are contained within the message and those that are omitted from the message are either nonexistent or lacks the components described in the assignment instructions.
Distinguished - Comprehensively discusses how different audience members may interpret the message.
Proficient - Discusses how different audience members may interpret the message. Minor details are missing.
Basic - Minimally discusses how different audience members may interpret the message. Relevant details are missing.
Below Expectations - Attempts to discuss how different audience members may interpret the message; however, significant details are missing.
Non-Performance - The discussion of how different audience members may interpret the message is either nonexistent or lacks the components described in the assignment instructions.
Distinguished - Fully adheres to the persuasive media analysis template for the completion of the assignment.
Proficient - Adheres to the persuasive media analysis template for the completion of the assignment. Minor errors are present.
Basic - Partially adheres to the persuasive media analysis template for the completion of the assignment. Relevant errors are present.
Below Expectations - Attempts to adhere to the persuasive media analysis template for the completion of the assignment; however, significant errors are present.
Non-Performance - Adherence to the persuasive media analysis template is either nonexistent or lacks the components described in the assignment instructions.
Distinguished - Clearly and comprehensively explains the issue to be considered, delivering all relevant information necessary for a full understanding.
Proficient - Clearly explains the issue to be considered, delivering enough relevant information for an adequate understanding.
Basic - Briefly explains the issue to be considered, delivering minimal information for a basic understanding.
Below Expectations - Briefly explains the issue to be considered, but may not deliver additional information necessary for a basic understanding.
Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.
Distinguished - The specific position presented is inventive, considering the intricate ideas of an issue. Limits of the position are recognized. Other viewpoints are synthesized within the position.
Proficient - The specific position is adequate, considering some of the complexities of an issue. Limits of the position are recognized. Other viewpoints are synthesized within the position.
Basic - The specific position is adequate, considering a few complexities of an issue. Limits of the position are recognized but are not synthesized.
Below Expectations - The specific position lacks inventiveness and insufficiently considers the intricate ideas of an issue. Limits of the position are overlooked. Other viewpoints are not recognized within the position.
Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.
Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.
Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.
Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.
Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.
Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.
Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.
Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.
Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.
Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.
Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.
Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages.
Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages.
Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.
Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.
Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.
Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.
Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.
Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.
Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.
Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.