Distinguished - Thoroughly and accurately describes the advantages of a single customer service center for RR Communications. 

Proficient - Briefly, yet accurately, describes the advantages of a single customer service center for RR Communications. 

Basic - Briefly, and somewhat accurately, describes the advantages of a single customer service center for RR Communications. 

Below Expectations - Identifies the advantages of a single customer service center for RR Communications, but does not accurately describe the advantages.  

Non-Performance - The description of the advantages of a single customer service center is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Devises a detailed, feasible, and wholly accurate implementation strategy that would guarantee the support of divisional presidents.  Skillfully applies course concepts to inform and support the strategy.

Proficient - Devises a feasible and accurate foundational implementation strategy that would guarantee the support of divisional presidents.  Applies course concepts to inform and support the strategy.

Basic - Devises a mostly feasible and accurate implementation strategy that would likely guarantee the support of divisional presidents. Somewhat applies course concepts to inform and support the strategy.

Below Expectations - Devises an implementation strategy; however, the details of the plan are not explained and/or are not shown to guarantee the support of divisional presidents.

Non-Performance - The implementation strategy is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Applies relevant course concepts and a critical case review toward a thoughtful and in-depth explanation of whether or not it is possible to achieve an enterprise vision with a decentralized IT function.

Proficient - Applies relevant course concepts and a critical case review in a sufficient explanation of whether or not it is possible to achieve an enterprise vision with a decentralized IT function.  The explanation may be slightly underdeveloped.

Basic - Applies course concepts to explain whether or not it is possible to achieve an enterprise vision with a decentralized IT function.  However, the explanation lacks sufficient development.

Below Expectations - Identifies challenges associated with a decentralized IT function, but does not offer an explanation of whether or not it is possible to achieve an enterprise vision with a decentralized IT function.  Fails to utilize course concepts and/or relevant information from the case for support.

Non-Performance - The explanation of the possibility of an enterprise vision is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly and completely describes, in detail, business and IT problems that can be caused by a lack of common information and an enterprise IM strategy.  The problems described provide a clear and understandable picture of the scope of the possible issues faced.

Proficient - Completely describes business and IT problems that can be caused by a lack of common information and an enterprise IM strategy.  The problems described provide a mostly clear picture of the scope of the possible issues faced.

Basic - Describes business and IT problems that can be caused by a lack of common information and an enterprise IM strategy.  The problems described provide a fairly clear picture of the scope of the possible issues faced. 

Below Expectations - Identifies business and IT problems that can be caused by a lack of common information and an enterprise IM strategy, but does not provide any description or clarity of the scope of the possible issues faced.

Non-Performance - The description of business and IT problems is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Discusses the governance mechanisms that should be put into place to ensure common customer data and a shared customer service center in an accurate, detailed, and compelling manner.  Fully demonstrates knowledge of the metrics which would be useful in this scenario.

Proficient - Accurately discusses the governance mechanisms that should be put into place to ensure common customer data and a shared customer service center.  Adequately demonstrates knowledge of the metrics which would be useful in this scenario.

Basic - Discusses the governance mechanisms that should be put into place to ensure common customer data and a shared customer service center.  The discussion needs further development. Partially demonstrates knowledge of the metrics which would be useful in this scenario.

Below Expectations - Minimally discusses the governance mechanisms that should be put into place to ensure common customer data and a shared customer service center.  May or may not demonstrate knowledge of the metrics which would be useful in this scenario.  

Non-Performance - The discussion of needed governance mechanisms is either nonexistent or lacks the components described in the assignment instructions. 

Distinguished - Adapts and employs, independently, skills, abilities, theories, or methodologies gained in one situation to new situations. Solves difficult problems or explores complex issues in original ways.

Proficient - Utilizes skills, abilities, theories, or methodologies gained in one situation to new situations, contributing to an understanding of problems or issues. 

Basic - Attempts to utilize, in a basic way, skills, abilities, theories, or methodologies gained in one situation, in a new situation.

Below Expectations - Attempts to utilize, in a basic way, skills, abilities, theories, or methodologies gained in one situation in a new situation.  Such attempts may be ineffective.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.

Basic - Exhibits basic knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA. 

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The paper meets the specific page requirement stipulated in the assignment description.

Proficient - The paper closely meets the page requirement stipulated in the assignment description.

Basic - The paper meets over half of the page requirement.

Below Expectations - A fraction of the page requirement is completed.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions. 

Distinguished - Provides ample resources and uses the correct number of sources from the specified search agents.

Proficient - Provides the approximate number of sources, while using some of the correct search agents specified in the assignment instructions.

Basic - Provides over half of the sources required in the assignment instructions.

Below Expectations - Provides inadequate number of resources and does not include sources from specified search agents.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.